iWorld
Arré ropes in Vijay Koshy to lead Content & Consumer Engagement for brands
MUMBAI: Vijay Koshy joins Arré as Director, Advertising and Brand Partnerships, to manage the platform’s branded content verticals across English, Hindi and regional markets.
In the three years since launch, Arré has grown to become one of the leading digital entertainment brands focused on creating premium original content across a variety of formats and in crafting a distinctive voice in the digital space. Arré has led the way not only in providing ‘attitudinally millennial’ audiences to brands but has also made content a compelling tool of storytelling for advertisers and partners across industries. Brands using Arré for their marketing challenges include Gillette, Palo Alto Networks, Hotstar, Dabur and Amazon.
Vijay has over two decades of experience across leadership positions in ad sales revenue and integrated branded content solutions and has helped in developing monetisization models in the digital media industry that are considered the benchmark today.
Vijay brings with him his experience with the Star Network, Sony Entertainment Television and The Viral Fever, where, in addition to being a founding member of the sales force, he managed and mentored a young team to deliver branded digital content solutions.
B. Saikumar, Founder, Arrésaid “We are delighted to have Vijay join us at Arré to lead consumer engagement and content solutions for brands. Vijay brings invaluable brand monetization experience and skills which will aid our next phase of expansion across content verticals and regional markets. At Arré, we are also cognizant of the fact that advertising efficacy is a huge challenge for marketers and it is our conviction that content will finally be the medium for communication.”
Vijay Koshy said “Arré has built a great voice which has seen immense traction in a very short period of time, and I’m very excited about the upcoming content and plans. The team has an enviable mix of energy and talent and I look forward to being a part of the next journey.”
iWorld
Hari Om OTT premieres Bhagwan Jhulelal Sai series
First devotional show on Jhulelal Sai streams in Sindhi and Hindi.
MUMBAI: Hari Om OTT just turned the tide for devotional dramas because when Jhulelal Sai steps onto the small screen, even the waves start streaming in two languages. Hari Om OTT, India’s leading devotional streaming platform launched in June 2024, has premiered Bhagwan Jhulelal Sai, a milestone series that marks the first-ever show dedicated to the revered deity of the Sindhi community. The show, starring Manish Raisinghani as Jhulelal Sai / Varun Dev and Parag Tyagi as Mirkh Shah, launched on Jhulelal Jayanti and is available in both Sindhi and Hindi.
The series chronicles the life, journey and teachings of Bhagwan Jhulelal Sai, blending mythology with historical elements to deliver an authentic and inspiring narrative for global audiences.
Manish Raisinghani said, “Portraying Jhulelal Sai and Varun Dev was not just a role, it was a spiritual journey and a moment of immense pride for my family and community. This one holds a special place in my heart, especially since the show is coming in our very own Sindhi language as well.”
Parag Tyagi added, “Jhulelal Sai is the first-ever show that beautifully blends mythology with history. Hari Om has achieved something truly special by bringing the stories of our gods and goddesses to audiences in their authentic language.”
Hari Om OTT CEO Avinash Dugar said, “With Bhagwan Jhulelal Sai, we’re excited to share this inspiring story with the Sindhi community and beyond. We will continue to showcase the stories of Indian culture and Sanatan Dharma to the world, presented in their own language.”
The premiere builds on Hari Om OTT’s track record of acclaimed devotional titles including Mata Lakshmi, Jai Jagannath, Shri Tirupati Balaji, Mata Saraswati and Chandra Dev, all focused on celebrating India’s cultural and spiritual legacy through high-quality storytelling.
In a streaming landscape crowded with fiction, Hari Om OTT is quietly proving that the most powerful stories aren’t made up, they’re the ones that have already inspired generations, now delivered straight to your screen in the language of devotion. Bhagwan Jhulelal Sai is now streaming on Hari Om OTT.
