Ad Campaigns
Spykar’s Vintage & Rare campaign witnessed a whopping reach of over 125 mn
Mumbai: India’s leading fashion denim brand Spykar launched their latest campaign VintageandRare to introduce the limited edition Vintage & Rare Collection of denims that are inspired by aged whiskey.
Just as spirit tastes better with age, so is true for denims. The older the denim the more character it has. Spykar’s Vintage & Rare collection jeans are pre-aged 18 years using authentic treatments and various wet & dry processes to help achieve the distressed, mended, long preserved vintage look. These jeans are handcrafted by skilled artisans and are made with eco-ethical practices. Spykar’s Vintage Jeans are a blend of Vintage Vibes with Contemporary cuts for young men.
Buyers get a complete experience of great crafted denim with a choice of preserving it in a specially designed wooden cask.
The VintageandRare campaign was a great media mix of traditional and new age media – hoardings, airport branding, print, radio, all of the digital amplification by Celebrities and fashion bloggers on their social media handles,a collaboration with leading news app Inshorts which together garnered an effective reach of 125 million plus across the country.
India’s leading RJ, Mallishka and her counterparts were been on-boarded to spread the word. Spykar roped in celebrities that included leading bollywood actor Rajkummar Rao, MTV youth icon Rannvijay Singha, and sports sensations like Sunil Chhetri & Gurpreet Singh who unboxed the Vintage & Rare Limited Edition Collection denims on their respective social handles.
The celebrities gave a sneak peak of the wooden cask packaging on their Instagram stories. . After much build-up, the contents of the wooden casks were finally revealed. On the day of the launch, the celebrities unboxed the specially curated wooden cask and introduced the Vintage and Rare limited edition denims. Here, the celebrities have shared their personal experiences and stories about being 18.
The next phase of this campaign included India's top fashion bloggers promoting the limited edition Vintage & Rare Jeans on their Instagram handles through posts and insta-stories. The overall media mix helped create an impactful buzz.
Sai Sangeeta Israni, GM Marketing, Spykar Lifestyle said, “ The campaign story was weaved around the concept ‘Born 18’ to highlight the importance of being 18.One doesn't have to wait 18 years to get into a pair to kindle or re-kindle your 18-years-old spirit. Our creative expression for this is – Born 18. This Vintage & Rare Limited Edition Collection of denims have been aged to look 18-years-old. An interesting product, with an interesting packaging and an interesting unveiling – has been well received by the fans. A perfect blend of artistry and fine craftsmanship, the Vintage and Rare collection is another feather on cap for Spykar’s forte in product innovation.”
The campaign has received an overwhelming response, triggering exciting conversation and amazing traction for the brand.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
