iWorld
Big Trunk Communications appoints Praharsh Dixit as head – Social Media
MUMBAI: Big Trunk Communications, an award-winning, Mumbai-based independent creative digital agency, recently announced the appointment of Praharsh Dixit, as ‘Head – Social Media’ at its Mumbai office.
Dixit will be heading the Strategy and Social Media Team at this young and enthusiastic agency and will be paving way for acquiring new businesses with constructive strategies to promote the growth of the organization. Under the same, he will also play a crucial role in nurturing existing clients and meeting their diverse requirements in the social media arena by providing creative and innovative solutions.
Dixit’s experience narrates his immediate past assignment as a ‘Manager – Digital Strategy’ with NetBiz Systems Pvt. Ltd. wherein he was instrumental in channelizing team efforts and contributions, articulating strategies for renowned brands and executing the same to leverage their presence on various digital platforms.
Big Trunk Communications CEO Akhil Nair said, “We extend a warm welcome to Praharsh. We believe that his expertise when clubbed with our goals, will lead to desirable outcomes. We look forward to a long and fruitful association with Praharsh to further strengthen the presence of Big Trunk Communications.”
His experience also records his association with some top-notch firms like Fanatics, Gutenberg Communications and Tata Consultancy Services. Honorary awards also occupy a special section in his successful journey.
Speaking about his appointment, Dixit said, “It gives me immense pleasure to be associated with an agency of creative and passionate minds. My areas of focus include constructing new and effective strategies to enhance the social media presence of all the existing clients and pitching prospective clients. I have a feeling that this is going to be a thrilling journey and I am committed to innovate and deliver maximum value to Big Trunk.”
iWorld
Anirudh Ravichander and Universal Music India join forces to take South India’s sound to the world
The composer behind 13 billion streams launches Albuquerque Records with UMI as its exclusive global partner
MUMBAI: Universal Music India has struck an exclusive partnership with Albuquerque Records, the freshly minted independent label of singer-composer Anirudh Ravichander, in a deal that bets big on South India’s booming pop and hip-hop scene going global.
The arrangement, announced on 17 March, will see Universal Music India handle future pop and hip-hop releases by Anirudh himself, as well as artists signed to the new label. A first release is already in the pipeline for April, featuring Anirudh.
The numbers behind the man are hard to ignore. Debuting in 2012 with the viral sensation “Why This Kolaveri Di”, Anirudh has since clocked over 13 billion audio streams across more than 770 tracks, cementing his position as the No.1 South Indian artist on Spotify by total streams. His fingerprints are all over some of the Tamil film industry’s biggest musical moments, from Hukum and Vaathi Coming to Arabic Kuthu and the A23 Theme.
But Albuquerque Records is a different beast. Built for the non-film space, it is designed to nurture independent talent and champion the next wave of Indian pop voices. “Universal Music India’s leadership in pop and hip-hop made them the natural partner,” said Anirudh. “I’m excited to take independent voices to audiences around the world.”
Universal Music India’s chairman and CEO Devraj Sanyal was equally effusive. “Anirudh represents the future of Indian music, bold, original, and with enormous potential,” he said. “Identifying transformative talent is our superpower, and this partnership reflects that belief.”
Sanujeet Bhujabal, managing director of Universal Music India, framed the deal as more than a distribution play. “Albuquerque Records represents Anirudh’s bold artistic vision in the world of pop and hip-hop,” he said. “True to his legacy of innovation, this partnership is set to establish yet another landmark creative space, this time for the emerging world of iPop and beyond.”
For Universal Music India, the deal deepens a long-running push into South India’s four key language markets: Tamil, Malayalam, Kannada and Telugu. The label already has regional imprints, film partnerships with Maddock Films and Excel Entertainment, and a growing non-film roster. Landing Anirudh, arguably the south’s most bankable music brand, is a statement of intent. South Indian music has the streams. Now it is coming for the world.
