MAM
PVR Cinemas launches first property in Sri Lanka
MUMBAI: PVR Cinemas, the largest and most premium film exhibition company in India announced its entry into the Sri Lankan market with the opening of PVR Lanka at One Galle Face Mall, Colombo today. PVR in collaboration with the Shangri La Group introduces Colombo’s biggest entertainment destination with the launch of the new 9- screen property. Redefining movie viewing experience,
PVR Lanka hosts premium formats like PVR LUXE, a luxury cinema format and PVR PlayHouse, a dedicated auditorium for the young ones and their family. Designed with contemporary flair blended with local influences and enabled with technological excellence, PVR aims to introduce the epitome of modern cinema in Sri Lanka.
PVR Ltd. Chairman and Managing Director Ajay Bijli said “Entering Sri Lanka was part of our business strategy for FY 19-20 and I am happy we have been able to make it happen. The socio-cultural similarity between the two nations makes the scope for business growth opulently clear. The vision has been to introduce new concepts and make regional content more accessible for the audience in Sri Lanka. The Indian film industry has grown exponentially in last few years and has a global fan base that we aim to cater to through innovation and expansion.”
The property spreads across two levels with an area of 38,454 sq. ft. and a seating accommodation of 1,139 audiences. It is integrated with modern technological solutions for superior cinematic experience and digital solutions for an enhanced customer experience.
Speaking on the launch, PVR Ltd Joint Managing Director Sanjeev Kumar Bijli said, “We feel very happy to be able to bring PVR’s offerings to Sri Lanka. The market dynamics in Sri Lanka are very similar to that of India which helped us design our product with much more ease. The love for Indian content is huge here and we are aiming to offer a rich and diverse experience to the cine buffs.”
Accompanied with gastronomic extravaganza and best-in-class hospitality services in plush and luxurious seating arrangements, PVR Lanka presents itself as a one stop entertainment destination to the cinema goers. The integration of modern décor with intricate design adds to the grandeur of the new multiplex. An exquisitely designed, bespoke lounge is created for our LUXE audience.
He further added, “Our endeavor was to introduce eagerly awaited, world class cinema formats to offer holistic entertainment to the market. We are very confident that we will be successful in offering unique experiences to the people of Sri Lanka.”
MAM
Titan Raga campaign urges women to make time for themselves
New film reframes ‘being busy’ as choosing joy without guilt or permission.
MUMBAI: For many women, the busiest thing on the to do list is often… everyone else. Titan Raga’s latest campaign turns that idea on its head, urging women to reclaim moments for themselves without the quiet guilt that often shadows leisure. Instead of glorifying rest, the brand’s new film celebrates the conscious choice to claim joy, without waiting for permission or feeling the need to “earn” it first.
At the heart of the campaign lies a familiar yet rarely spoken truth. Many women instinctively feel that personal time must come only after every responsibility has been ticked off. Leisure becomes something to justify, and joy is postponed until the to do list runs out. Titan Raga’s message is simple: perhaps it never needed permission in the first place.
The film brings this idea alive through everyday scenes rather than dramatic gestures. A working professional, a mother and a film director move through their daily routines, each quietly negotiating that familiar internal voice that questions whether they deserve a moment to themselves. Instead of waiting for the right moment, they simply choose it.
These moments are small and deeply relatable. A pause in the middle of a hectic day, a quiet personal indulgence, or a few minutes reclaimed from the chaos of everyday life. Individually they appear ordinary, but together they carry a quietly rebellious energy.
The narrative is stitched together by a playful track that flips a common refrain on its head: “Haan hoon main busy… making some time for me.” What once sounded like an apologetic explanation becomes a confident declaration.
Titan Company Ltd. chief marketing officer Ranjani Krishnaswamy said the campaign was shaped by a recurring emotional insight.
“What we kept hearing underneath everything was guilt. Not because anyone was asking women to be constantly available, but because they were asking it of themselves. It is not a rule someone handed them, it is something they carry quietly and instinctively. With this campaign we wanted to speak to that moment when a woman realises she has always had the agency to choose differently,” she said.
Ogilvy Bangalore executive creative director Aarti Nichlani added that the team aimed to spotlight everyday decisions that rarely receive attention.
“The idea was to capture moments women seldom see celebrated, those brief pauses where they choose themselves in the middle of everything else. We wanted the film to feel light, relatable and real because sometimes the smallest choices can feel the most liberating,” she said.
The campaign concludes with a simple thought that neatly sums up its spirit: let’s get busy making time for ourselves.
