DTH
Dish TV adds 42K subscribers in Q2 2020
BENGALURU: India DTH major Dish TV India Ltd (Dish TV) reported 42,000 net subscriber additions for the quarter ended 30 September 2019 (Q2 2020, quarter or period under review), During the six-month period ended 30 September 2020 (H1 2020), the company says that it added 251,000 net subscribers. The company reported subscription revenue of Rs 79.2 crore for the quarter under review.
With programming cost becoming a pass-through item in the New Tariff Regime, subscription and operating revenues for the quarter are not comparable with the corresponding period last year.
Dish TV’s operating revenue in Q2 2020 declined 44 percent to Rs 893.18 crore from Rs 1,594.29 crore. The company reported a net loss of Rs 96.37 crore for Q2 2020 as compared to a profit of Rs 19.73 crore in the corresponding year ago quarter. EBITDA for Q2 2020 was Rs 540.46 crore, which was 3.7 percent lower than the Rs 540.62 crore in Q2 2019.
Company Speak
The company claims in a media release, that the seasonally weak second quarter came bundled with other external challenges this time. Slowing subscriber additions due to a not so robust macro-economic environment, price undercutting by peers, along with heavy rains and flooding in many parts of the country made subscriber acquisitions and retention a challenging task. Dish TV India however chose to be resilient making the best
of every opportunity coming its way.
“Setting aside the price undercutting resorted to by some peers in parts of the country, Dish TV India maintained a fine balance between subscriber acquisition and the cost of such acquisition. The company intentionally avoided adding extremely value conscious subscribers,” said Dish TV group CEO Anil Dua.
Dish TV CMD Jawahar Goel said, “It is evident that even in the New Regime, there has been a propensity to push low rated channels into bouquets with the objective of increasing the viewership of high rated channels. If the Regulation gets implemented in entirety, there would be better pricing that would ensure wider consumption of channels. Content would be subject to subscriber’s filtration and as a distributor we would only be procuring popular content that sells.”
Let us look at the other numbers reported by Dish TV
Total Income for Q2 2020 declined 44.3 percent y-o-y to Rs 896.77 crore from Rs 1,609.96 crore. Total Expenditure for the period under review declined 44.3 percent y-o-y to Rs 879.67 crore from Rs 1,580.35 crore.
Operating expenses in Q2 2020 declined 77.6 percent y-o-y to Rs 193.48 crore from Rs 864.77 crore. Employee benefits expenses in Q2 2020 declined 29.7 percent y-o-y to Rs 44.03 crore from Rs 62.62 crore. Other expenses in Q2 2020 increased 8.7 percent y-o-y to Rs 134.65 crore from Rs 123.83 crore.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
