MAM
Godrej Locks, VICE Media India unveil documentary on Home Safety
MUMBAI: On the eve of Home Safety Day today, Godrej Locks has collaborated with VICE Media India, to release an original documentary featuring different kinds of home safety experts, explaining what makes a home vulnerable and how one can protect themselves from the dangers of theft. This documentary is released as part of the first year anniversary of #HarGharSurakshit, India's public awareness campaign driven by Godrej Locks to make citizens home safety conscious.
As per the National Crime Records Bureau (NCRB), 2,44,119 cases of robbery, theft, burglary, dacoity, among others, took place in residential premises in 2017. Moreover, according to the #HarGharSurakshit Report by Godrej Locks, 64% of Indians are not equipped to handle such threats. The records also show there is a 10.53% increase in crimes in 2016 compared to 2017 which is worrisome. This explains the gravity of the current situation of home safety and why it imperative to draw people’s attention to this issue.
In order to do this, Godrej Locks took a very innovative approach of creating a documentary. The locking solutions brand spoke to experts who understand the way home thefts are executed and how a thief’s mind works. The intent behind creating this documentary is to present how a robbery is planned and how a victim falls prey to such incidents. The emotional impacts on the victims and how does police authorities deal with them.
To expose the sheer vulnerability of our homes, Godrej Locks along with VICE Media India, entered the mind of a criminal to know how they plan and execute robberies. In this experiential video, Mr. Neelaksh Mathur, Host from VICE, spent an entire day with ex-robbers to understand, the reconnaissance and preparation of tools, to the actual execution of a theft. These ex-robbers revealed their modus operandi to them. They also met a security expert who explained the scale of these activities and the weakest links in our home security systems. Additionally, they met a clinical psychologist who helped them understand the habitual patterns of robbers, and how a civilian can be safeguarded from such thefts.
Commenting on this new documentary, Shyam Motwani, EVP and Business Head, Godrej Locks, said, “On the first anniversary of our campaign #HarGharSurakshit, we are extremely glad to unveil this documentary in an effort to spread awareness about home safety. The documentary created in association with VICE Media India is very intuitive and shows how exposed our homes are to theft and burglaries. Our objective has always been to create awareness about home safety and how not taking it seriously can have a huge socio-economic impact. To ensure the success of this initiative, we have invested INR 44 crores so far out of INR 100 crore investment committed for a three-year period. We will continue to explore and invest unique ideas under #HarGharSurakshit campaign to bring about a positive change in people’s outlook towards home safety.”
In 2018, on Home Safety Day, Godrej Locks unveiled #HarGharSurakshit and committed INR 100 crore investment for a three-year period towards this cause. As part of the campaign, Godrej Locks also released 'Har Ghar Surakshit 2018 Report: India's Security Paradox – Home Safety Vs Digital Safety', which focused on people's perception of home safety in comparison to digital safety. Throughout the year, Godrej Locks focussed on sensitizing citizens from all age groups beginning from senior citizens, children, women to youngsters. Suraksha Charcha Forum was created by Godrej Locks to sensitize 1000+ senior citizens across 8 cities in adopting home safety measures. For women and children, it leveraged days like Women's Day and Child Safety Week to engage stakeholders digitally.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
