MAM
Ormax’s Top 5 Most Popular Characters Features Meher from Chhoti Sarrdaarni
MUMBAI: Colors’ new show, ChhotiSarrdaarni, launched on July 1, 2019, has been performing very well for the channel. The show became the top show on the channel within weeks of its launch, and its lead protagonist Meher, played by Nimrit Kaur Ahluwalia, has been rising up the audience popularity characters. As per the Ormax Characters India Loves report for October 2019, Meher has broken into the list of top 5 Hindi GEC fiction characters, at no. 5. The top 5 coveted club includes long-running and established characters Jethalal (Taarak Mehta Ka Ooltah Chashmah), Naira (Yeh Rishta Kya Kehlata Hai), Pragya (Kumkum Bhagya) and Daya (Taarak Mehta Ka Ooltah Chashmah).
Meher has shown a consistent increase in her popularity rank month-on-month, from no. 44 in July 2019, to no. 25 in August 2019, to no. 9 in September 2019, and now at no. 5 in October 2019. She ranks no. 3 in the Punjab market, in which the show’s story is set.
Speaking about Meher’s rise in popularity on Ormax Characters India Loves, Keerat Grewal, Partner – Ormax Media said: “Ormax Characters India Loves was launched in 2010 to measure popularity of fiction characters at a monthly level. It is well understood that a successful character with a popular fanbase can help give a show longevity and sustenance by building a loyal audience base, which is critically important in today’s times of low attention spans and media clutter. Meher is one of the few fiction characters who have seen such a meteoric rise in their popularity. Normally, characters take 6-12 months to enter the top 10, but Meher has managed to enter top 5 within four months of the show’s launch”.
Brands
Tech2.com returns with AI-driven revamp to guide India’s tech consumers
News18 relaunches legacy tech platform with AI tools and expanded coverage
NEW DELHI: Tech2, one of India’s earliest and most recognisable technology news destinations, is staging a comeback with a fresh, AI-first approach aimed at modern digital consumers.
Originally launched in 2003, Tech2 built a strong following among India’s tech enthusiasts by simplifying complex innovations and guiding purchase decisions. Now, under the umbrella of Network18’s News18, the platform is being reimagined for an era where artificial intelligence is reshaping how users consume and interact with information.
The revamped Tech2 blends AI-powered tools with editorial expertise, aiming to deliver smarter, faster, and more personalised content. While the technology stack gets a significant upgrade, the platform is consciously holding on to its familiar brand identity, creating continuity for long-time users while attracting a new generation.
At its core, the new Tech2 is positioning itself as a decision-making companion for consumers navigating an increasingly complex tech landscape. From gadgets and apps to broader digital ecosystems, the platform plans to widen its editorial scope to reflect how deeply technology now influences everyday life.
A key part of its growth strategy includes expanding into multiple Indian languages, signalling an intent to reach audiences beyond metro cities and tap into the next wave of digital adoption.
The relaunch also strengthens News18’s portfolio of specialised digital properties, which already includes platforms such as CricketNext for cricket coverage, Showsha for entertainment, and Local18 for regional reporting.
With its return, Tech2 is not just revisiting its legacy but attempting to redefine it. In a market flooded with information, the platform’s success will hinge on whether it can turn AI into a genuine utility for users rather than just a buzzword.
