MAM
Indian Terrain unveils digital campaign ‘The Day Men Forget’
MUMBAI: India’s leading menswear brand, Indian Terrain has unveiled a new digital campaign on the occasion of International Men’s Day. Titled, ‘The Day Men Forgot’ the campaign has been conceptualized to encourage awareness of International Men’s Day among men and celebrate the ‘The Spirit of Man’.
International Men's Day is celebrated on November 19th every year to spread awareness on the issues men quietly face on a global scale. However, unlike Women’s day, no special celebrations are held on this day. Further, most men themselves, are unaware of the day.
Through this campaign, Indian Terrain engaged with its primary target group of men to find out how many men remembered the day dedicated to them. The brand further created organic buzz by engaging with its customers through social media wherein it encouraged men to talk about their proud moments. This resulted in good engagement with the brand’s followers. Additionally, Indian Terrain roped in fashion influencers, including a mix of men women to talk about the campaign and promote it among their followers, through engaging activities.
Indian Terrain Fashions Limited Managing Director & CEO Mr. Charath Narsimhan commented, “Men often miss celebrating the things about being a man. Through our latest campaign around International Men’s Day, we wanted to encourage men to talk about and celebrate their achievements. Our recent campaign on celebrating the men who built the nation, featuring our brand Ambassador Mahendra Singh Dhoni was a huge success. This campaign has been created to continue our momentum in this direction, lauding the true ‘Spirit of Man’”.
The campaign was conceived and executed by Indian Terrain’s integrated advertising agency Brave New World.
Brave New World Agency Sr. Creative Director Sraman Majumdar commented, “It is more important than ever for menswear brands to rise above the fashion quotient and represent something real in people’s lives. While Men’s Day is a low key and often misinterpreted occasion, it was the perfect opportunity to start a conversation about self-worth and validation, without taking ourselves too seriously."
‘The Day Men Forgot’ campaign has been rolled out digitally and leveraged across social media platforms such as Facebook & Instagram.
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
