Ad Campaigns
Tata Sky launches ‘Full Family Jingalala’ campaign
MUMBAI: Tata Sky, India’s leading content distribution platform has launched a new integrated campaign ‘Full Family Jingalala’ to tell families about the possibilities which can open for them through Tata Sky. The campaign is focused on showcasing some customer centric features of Tata Sky – a second screen via the mobile app to consume content, the fantastic HD picture quality of the set-top box and an innovative pack selector on the website which can help any family choose genres/ channels/languages and customise their TV pack based on their specific needs.
Speaking on the occasion, Tata Sky Chief Communications Officer Anurag Kumar said, “As an industry leader, Tata Sky wants to inspire new possibilities for everyone. With this campaign, we have put the man of the family in the centre and recognise that he wants to give better things to his family as they move up in life. With a simple change like getting a Tata Sky connection at home, he can create a much bigger impact on his family’s happiness which goes way beyond the act of just consuming content.”
He further added, “If Tata Sky can enable fathers to help their children pursue their talents or enable husbands to recognise their wives’ toil in the kitchen and change that perspective or allow families to take care of the comfort of their domestic helpers too, then Tata Sky would have helped families in India become happier in meaningful ways.”
Ogilvy India – West Chief Creative Officer Sukesh Nayak said, “Our creative idea for this campaign is to highlight the transformation at home. To show how the decision to bring home Tata Sky not just helps transform the entertainment experience, but also enables a family to create moments of happiness beyond entertainment.”
The new campaign has been launched through an interesting set of three ad films that will focus on Tata Sky’s unique and quality services adding values to their lives. The films have gone live on television and digital platforms all over India. The campaign is live across the print and outdoor mediums.
The first film ‘Dance’ opens with two girls learning to dance by watching a dance show on TV but stops dancing as their father arrives as he is an avid news watcher. On his arrival, he takes out his phone and watches news on his Tata Sky mobile app, which leaves the girls delighted and joyful. The film highlights the availability of Live TV on mobile app at no additional cost with a Tata Sky connection.
The second movie ‘Picture Quality’ starts with a family, comprising of two daughters who are very excited to experience visually appealing theatre like experience at home with improved picture quality through Tata Sky connection. As the movie progresses, the father encourages his wife to join them to ensure that she experiences and decides to order food from outside. It reinforces the idea of how Tata Sky connection brings the family for better viewing experience by offering HD quality connection to its subscribers.
The third film ‘Family Pack’ showcases a husband selecting genres of show to subscribe for Tata sky. On being asked about the same, he lets his wife and elderly household choose genres of their respective choices which conveys the message that family packs can be subscribed within budget with a new Tata Sky connection.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
