MAM
Mondelēz International Releases its First-Ever global State of Snacking™ Report Explores the Rise of Snacking in India
INDIA – Mondelēz International recently announced the launch of its first-ever State of Snacking™ report, a global consumer trends study examining the role snacking plays across the world, including India, in meeting consumers’ evolving needs: busy modern lifestyles, the growing desire for community connection and as a source of cultural identity and exploration.
The State of Snacking report, developed in partnership with consumer polling specialist, The Harris Poll, complements Mondelēz International’s vision of ‘Snacking Made Right’. This further strengthens the company’s consumer-centric strategy and builds on its promise to empower consumers by offering the right snack, for the right moment, made the right way. Mondelēz International launched the State of Snacking report a year after it announced a new business strategy and purpose.
The data for India highlights how snacks are increasingly being swapped for meals and examines the evolving role snacking plays in the future of food: from connecting across cultures, defining identity to delivering on trends like functional and emotional wellbeing.
Commenting on the study, Deepak Iyer, President, Mondelez India, said, “As the global leader in snacking, we are consumer centric. With this study, we’ve examined the relationship people have with snacking, the functional and emotional role it plays in day-to-day life, and how the future of food is changing. In India, snacking is more than just what we eat, it is a tradition and an important part of our cultural identity. This report provides new levels of insight into many of the fundamental trends in India that we knew to be true – the impact of time compression, social and cultural changes and how consumers’ relationship with snacking is changing.”
Siddhartha Mukherjee, Senior Director – Strategy, Insights & Analytics, Mondelez India, said, “This survey is another strong pedestal to showcase that our vision to lead the future of snacking is perfectly aligned with the growing demand for snacks. Combining our global knowledge estate with this survey will only help us further tap the opportunities across categories more effectively, whether it is the strong presence of Indians in the morning snacking routine or the preference to eat small meals throughout the day. We will continue to drive this effort and sustain our agile mind-set to constantly learn about our consumers and shape our offerings accordingly.”
Key findings from the 2019 State of Snacking report in India, which is available for download at www.stateofsnacking.com, include:
Snacks are increasingly being swapped for meals in India
The average Indian adult says they now eat more snacks than meals on a given day, with 7 in 10 saying both that they snack more today than they did a year ago (71%, +22% global average), and that they plan to snack more often in the next year (67%, +25% global average)
Snacking provides Indians with a source of identity and cultural exploration
Indians are more likely than those in other countries to participate in cultural snacking rituals daily (47%, +15%, global average), with 3 in 4 Indian adults saying that food is a major part of their identity (75%). 7 in 10 say they connect with their culture through the snacks they eat (68%, +10% global average)
Snacking as a tradition has also built strong bonds and memories. It triggers nostalgia and a sense of belonging. 77% Millennials say some of their fondest childhood memories include sharing a snack with their parents
Snacking Traditions build both strong bonds and memories
For Indians there is a strong link between snacking and childhood memories, family time and togetherness with 75% of Indian adults saying, “some of my fondest childhood memories are sharing a snack with my parents.”
Balanced indulgence is a priority for Indian snackers
Moments of indulgence continue to have an important place in daily routines. 80% of consumers agree there is a time and a place for a healthy snack, and a time and a place for an indulgent one.
Brands
RR Kabel expands FMEG portfolio with kitchen appliances and air coolers
Company forays into mixers, cooktops and hand blenders under RR Signature brand.
MUMBAI: RR Kabel has just cooked up something new and it’s not just another wire. The leading wires and cables manufacturer has announced a significant expansion of its Fast-Moving Electrical Goods (FMEG) portfolio by entering the kitchen appliances segment and strengthening its air coolers range under the premium RR Signature brand. The company has introduced Mixer Grinders, Electric Cooktops (both Induction and Infra-Red variants), and Hand Blenders. These products mark RR Kabel’s strategic foray into everyday kitchen essentials, allowing it to reach deeper into Indian households beyond traditional electrical categories.
The Induction and Infra-Red Cooktops are seeing particularly strong demand amid global developments affecting LPG pricing and supply. Consumers are increasingly shifting to electric cooking for its energy efficiency, precise control, and safety features. RR Signature is reinforcing its ‘Aapke Kaam Ki Baat’ promise with best-in-class warranties across the range.
The company also plans to introduce additional kitchen appliance categories in FY26-27. In parallel, it has expanded its Air Cooler portfolio with new Industrial (Semi-Commercial) models featuring higher tank capacities and superior air throw, catering to both commercial users and households seeking powerful cooling during intensifying summers.
RR Kabel executive director Mahhesh Kabra said, “Our expansion into kitchen appliances allows us to connect with consumers at more touchpoints in their daily lives, while our expanded air cooler range addresses the rising need for effective cooling solutions. These launches reflect our continued focus on quality, innovation, and market relevance.”
By stepping into kitchen appliances and enhancing its cooling solutions, RR Kabel is wiring itself more deeply into Indian homes proving that even a cables company knows how to heat things up in the kitchen and keep things cool elsewhere. The move positions the brand for broader growth as it evolves from wires to a more complete home solutions player.
