MAM
OTMC Brings Hollywood Dubbed Bengali Movies
MUMBAI: According to a KPMG report, over the last few years, nearly 40 percent English releases are dubbed in at least one regional language.Because dubbing into different Indian languages helps reach wider audience base, leading to increase in the contribution from dubbed versions to overall revenue collection in Indian market.
Hollywood films are targeting both big and small markets equally, considering the growing content consumption in tier II and III markets.Good cinematic experience of Hollywood movies has been appreciated by audiences across different demographics in India. Hence Hollywood studios are also dubbing their films into number of Regional Languages in India, Bengali being one such language
Bengalis as an audience, are creatively inclined and are always looking at avenues for engaging content, good actors/directors, story line and a good movie watching experience in their own language.One Take Media Co. has forayed in the Dubbed Movies category with a thump. OTMC has more than 100 Hollywood Movies and it has dubbed close to 20 Movies in Bengali. Movies like The Landlord, Hacker, Flight 192, Skybound, Trust No1 etc are all available in Bengali.
Bengali is India's second most spoken language, which is spoken by 9.72 crore citizens i.e. 8.03 percent of the total population.Also, Bengali ranks Seventh among the Most Spoken Language in the world with about 300mn world population speaking Bengali. Hence, One Take Media Co. CEO and Founder, Mr. Anil Khera says “Bengali as a language having such a wide audience in India and the World as a whole, we had to foray in this market. Hence OTMC not only offers Hollywood Dubbed in Bengali Movies but also Original Bengali Movies. These movies are available for DTH, Cable, OTT Platforms. OTMC has been a leader in content distribution and will leave no stone unturned in its offerings.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
