Brands
Nordgreen appoints Harnaaz Sandhu as brand ambassador
Mumbai: Copenhagen, Denmark – Nordgreen, has announced the appointment of Harnaaz Sandhu, former Miss Universe, as its new brand ambassador. This partnership signifies a significant milestone as Nordgreen aims to deeply connect with the aspirational spirit of India.
From the heart of Copenhagen to the vibrant streets of India, Nordgreen’s watches symbolize more than just timekeeping—they embody a philosophy of elegance, responsibility, and timeless beauty. Harnaaz Sandhu, with her inspiring journey from a small village in Punjab to the global stage, perfectly mirrors this ethos. Her story resonates with millions of Indians who dream big and work passionately towards their goals.
Riveram India Pvt. Ltd. is the exclusive distributor for Nordgreen watches in India. Riveram India co-founder Sana Khan stated, “We are excited to have Harnaaz Sandhu on board, who made our country proud by winning the Miss Universe title in 2021. Her journey mirrors our brand’s values of resilience, grace, and the power of dreams. We believe this synergy will inspire many to embrace their unique stories and strive for greatness.”
“I am thrilled to partner with Nordgreen, a brand that beautifully combines Scandinavian elegance with a commitment to respect and responsibility for future generations. Their dedication to quality craftsmanship and social responsibility resonates deeply with me. Together, we aim to inspire others to embrace a mindful lifestyle, where every moment is cherished and every choice makes a difference,” expressed Sandhu.
Head of talent Rishu Bartaria shared: “We are thrilled to announce our partnership with this esteemed Danish watch brand for Harnaaz Sandhu. Their elegance and dedication to craftsmanship perfectly align with Harnaaz’s values and our agency’s commitment to excellence. This collaboration celebrates sophistication and style, and we look forward to creating memorable moments together.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
