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Signature Masterclass provides a stage for aspiring filmmakers to MAKE THEIR MARK
Bengaluru: India is a country of a billion people and a billion stories. These stories are real, imagined, perfect, imperfect and most of the times unique. Signature Masterclass in its fourth season is providing a stage to the country’s aspiring filmmakers to pitch these stories live to their favorite celebrities and stand a chance to bring their story to life as a short film.
Signature Masterclass powered by Signature Packaged Drinking Water is a unique platform that has over the years celebrated the world of films though artists, filmmakers and their stories. In its fourth edition, the platform has partnered with celebrated artists like Ayushmann Khurrana, Rajkummar Rao and Tamannah Bhatia. During the event, the artists will share their most honest and personal stories on how they made their mark in the industry in front of a live audience hosted by Kubbra Sait, post that the filmmakers will get to pitch the stories to the artists.
Speaking about Signature Masterclass Season 4, Amarpreet Anand, EVP & Portfolio Head, Marketing, Diageo India, said, “Signature Masterclass has always celebrated real-life success stories and over the years the platform has inspired people to follow their dreams and make their mark. We are thrilled to now take it a step further by being enablers to these story tellers & aspiring filmmakers. It is exciting to have some of India’s most talented artists help us on this journey”
“Content today is getting more and more democratized. It is in this spirit that we wanted to take the romance between Signature Masterclass and Films a step further by converting it into a platform that enables a filmmaker’s journey. Even we had a bit of fun on this journey as we got to create unique stories inspired by popular films of our celebrities,” adds Khushboo Benani, Head of Content, Influencer Marketing and Brand Advocacy at Diageo India.
Signature Masterclass this season even brings together the blockbuster duo in the hero film. The film stars Ayushmann Khurrana and is directed by Amar Kaushik, the two recently collaborated on the hit film ‘Bala’ and continue to bring the magic on screen.
The Signature Masterclass events are being held in Pune, Kolkata, Guwahati and Hyderabad over January and February 2020 and filmmakers can submit their stories on www.signaturemasterclass.co.in to be a part of the campaign. This edition of Signature Masterclass has been curated by VICE Media in association with Kommune and India Film Project.
MAM
McDonald’s India CBO Arvind RP exits after seven years
The chief business officer exits after a stint that took him from marketing to leading South India operations.
MUMBAI: Arvind RP is out. The chief business officer of McDonald’s India has stepped down from the fast-food giant after more than seven years, and is currently serving out his notice period.
It is a significant exit. Arvind joined McDonald’s India in 2019 as director of marketing and communications, a fairly conventional brief, but steadily accumulated responsibilities until he was running the profit and loss for the company’s entire South India operation, with store operations, new outlet development, marketing, human resources and training all falling under his remit.
In a LinkedIn post, he was characteristically warm about his time there. “Looking back, many of the moments that stand out in my career aren’t just about outcomes or milestones; they’re about the incredible people who were part of the journey,” he wrote, adding that he had been “lucky to be surrounded by fantastic team members.”
Before McDonald’s, Arvind spent six years at skincare chain Kaya, where he led marketing and analytics, overseeing brand-building, product innovation and digital and customer relationship management. His career spans a remarkable sweep of Indian industry: retail at Levi Strauss & Co, consumer goods at Britannia Industries, and automobiles at TVS Motor Company, where he also took an international posting in Jakarta.
With 25 years of experience across quick-service restaurants, beauty, fashion and FMCG, Arvind will not be short of takers. The only question is who moves first.
