Brands
Decathlon launches Decathlon Pulse
Mumbai: Decathlon is launching Decathlon Pulse, a fully-owned subsidiary dedicated to building new long-term growth engines, accelerating Decathlon’s ambition to move people through the wonders of sport.
In a sports and wellness market offering major growth opportunities, Decathlon is determined to explore new ways to expand its footprint for the benefit of people, society at large and the planet.
An independent entity within the group, Decathlon Pulse will invest in innovative people and businesses that share its values and commitment. In line with Decathlon’s global strategy, Decathlon Pulse will fully complement the group’s core activities by diversifying its ability to drive impact and lead the change.
Three levers of action to build additional long-term growth
Decathlon Pulse will focus on three main levers:
● Build and scale ideas and concepts with strong potential to create standalone new businesses that will complement Decathlon’s core activities and strengthen the group’s value proposition.
â—Ź Invest as a shareholder in highly innovative companies that could change the sport ecosystem and accelerate the adoption of new sustainable business models.
â—Ź Acquire strong and forward-looking sports brands and sporting goods distributors that are changing the game by their revolutionising ideas and trailblazing business models.
Driving innovation and growth through strategic partnerships
For many years, Decathlon has been investing in companies with the same intention: to have an impact on all stages of the sports ecosystem’s value chain.
Since 2018, Decathlon has invested close to 400 million euros in capitalistic partnerships, from investments in startups and small companies to the acquisition of majority stakes in premium pure players like AllTricks and Bergfreunde.
Decathlon Pulse, through its clear roadmap, independent management and dedicated teams, will accelerate this strategic movement, having the capability, means and agility to look beyond today’s changes and focus on long-term strategic growth.
Franck Vigo is appointed CEO of Decathlon Pulse. Decathlon’s Global CEO Barbara Martin Coppola will serve as its chairwoman, ensuring the complementarity with Decathlon’s core activities.
Decathlon Global CEO and Decathlon Pulse chairwoman Barbara Martin Coppola: “We are thrilled to launch Decathlon Pulse. This marks a significant milestone in our journey to better serving the sporting needs of the customers of tomorrow. Decathlon Pulse is a separate entity, but will be complementary to the Decathlon as they work towards the same purpose to move people through the wonders of sport. Decathlon Pulse will be dedicated to finding new growth levers and game-changing innovations in the sports market. I can’t wait to see what the team achieves in the future.”
Decathlon Pulse CEO Franck Vigo: “Today marks an exciting new journey for us as we launch Decathlon PULSE, driven by a passion for sport and a singular vision to continuously enhance our impact on people’s lives. We believe the best way to do so is to build long-term relationships with game-changing companies and people, in which we invest while maintaining their full autonomy to create a better sports industry.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
