MAM
Storia Foods & Beverages appoints Kiran Giradkar as Strategic Head- Marketing & Communications
MUMBAI: Storia Foods & Beverages Pvt Ltd has named Kiran Giradkar as Strategic Head – Marketing & Communications, effective January 2nd, 2020. Kiran will be reporting to the Managing Director of Storia Foods & Beverages – Mr. Vishal Shah.
Speaking about the appointment, Vishal Shah, Founder and Managing Director, Storia Foods & Beverages Pvt Ltd said, "Kiran is a strong and dynamic leader with the ability to shape brand and business culture and I am delighted to welcome him on board. With his extensive product development brand building experience and intimate understanding of the local markets, Kiran is the perfect candidate to take over the reins of marketing operations.”
Kiran is a seasoned marketing professional with over 15 years of experience in FMCG brand management. At Storia, Kiran will be responsible for strengthening the overall sales of Storia products and the new products that will be introduced in the country. Prior to joining Storia, he was the Head of Marketing at Bisleri International Pvt Ltd. He was also previously associated with brands like Kokuyo Camlin, Bajaj Consumer Care and Parle Products.
Kiran Giradkar, Strategic Head- Marketing & Communications, Storia Foods & Beverages Pvt Ltd said, “Storia is an organization with incredible people and exceptional products and I am delighted to be a part of this esteemed team. I am confident that Storia will be able to win the hearts of an Indian consumer and journey from here on will be full of significant milestones for the brand.”
Kiran holds a master’s degree in management studies from University of Mumbai and is also an alumnus of Institute of Chemical Technology, Mumbai.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
