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ET digital launches video web series with change agents of marketing
MUMBAI: With an aim to bring together some of marketing’s sharpest minds for engaging discussions, the Economic Times online, India’s largest business news platform, to launch ‘ET Catalyse’, an exclusive web video series powered by Times Internet.
According to a press statement, the video web series to have deep discussions on marketing, brand building, digital strategies and relevance of media metrics.
Hosted and moderated by the Economic Times Digital Editor, Deepak Ajwani, the video series features half-hour episodes that will actively inform and engage leaders in marketing and entrepreneurs to share deep insights and contemporary practices in the field of Brand, Marketing and Digital medium.
ET Digital Editor and ET Catalyse host Deepak Ajwani said, “At ET Digital, we have actively engaged with business leaders, subject matter experts and the most successful entrepreneurs who have contributed to the country’s economic growth and development.”
“With ET Catalyse, we wanted to bring together brand creators, marketing experts and digital evangelists to share their wisdom over a conversation,” Ajwani added.
He further said that this series will focus on gaining their thoughts on how to be smart and efficient at brand building, marketing, and effective ROI and communication spends.
The first episode to feature Sterlite Tech’s chief marketing officer Manish Sinha, Dyson India’s marketing director Nikhil Rastogi, Sartha Global Marketing’s managing director Sheema Vohra and Times Internet’s chief operating officer Puneet Gupt.
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Mangaldeep partners with Vrindavan Vibes at ISKCON Vrindavan event
Fragrance brand backs youth led kirtan gathering that drew 4000 plus devotees.
MUMBAI: If devotion had a soundtrack, Vrindavan recently turned the volume up. Mangaldeep Incense has partnered with Vrindavan Vibes at ISKCON Vrindavan, an emerging devotional gathering that blends traditional kirtans with a youthful, community driven atmosphere. The first day of the celebrations alone drew more than 4000 devotees, signalling the growing appeal of participatory spiritual events among younger audiences.
More than a festive collaboration, the association reflects a broader cultural shift in how spirituality is being experienced today. Vrindavan Vibes Jamming, described as a kirtan utsav, brings together youth, families and devotees for collective singing within a sacred temple setting, turning devotion into a shared, immersive experience.
For Mangaldeep, the partnership positions the brand as a long term enabler of community led devotion. Vrindavan, long regarded as the spiritual home of Lord Krishna, remains a vibrant centre for bhajans, temple gatherings and devotional music that attracts pilgrims and visitors from across the country.
As part of the collaboration, Mangaldeep has introduced a fragrance led experience within the venue. This includes ambient fragrance pillars designed to enhance the devotional ambience, a curated Khusbhoo Path experience, a selfie booth for visitors to capture shared memories, and specially designed souvenirs for devotees attending the event.
Mangaldeep divisional CEO of the matches and agarbatti division Rohit Dogra said the initiative reflects the changing ways in which faith is being expressed.
“At Mangaldeep, devotion has always been at the heart of everything we do. Today we are witnessing a beautiful shift in how spirituality is expressed, particularly among young India where bhajans and kirtans are becoming vibrant collective experiences of faith and belonging. Our partnership with ISKCON Vrindavan for Vrindavan Vibes reflects this evolution,” he said.
Bhajan and kirtan gatherings are increasingly emerging as spaces for emotional connection and cultural identity, especially for younger audiences looking for a sense of grounding in an otherwise fast paced world. Participants at the event described the gathering as a moment of calm and shared joy, as chants and music brought thousands together in a collective expression of faith.
By aligning with Vrindavan Vibes, Mangaldeep is positioning itself not just as an incense brand, but as a facilitator of shared spiritual experiences, extending its presence from homes and temples to large scale community led devotional platforms.
