MAM
The Advertising Club to celebrate effective & pioneering campaign stories at “Effie India Awards 2020’
MUMBAI: The Advertising Club (TAC) India is all set to host the upcoming edition of the coveted COLORS Presents “EFFIEINDIA AWARDS 2020”. The awards that prides itself as being the gold standard in advertising and marketing will once again see the best in class brand stories and pioneering campaigns being celebrated by the industry. The awards have garnered significant industry patronage by receiving a phenomenal 862 entries – The highest ever garnered at the Effie’s in 19 years of its journey. In another feat, EFFIE’s have also achieved the unmatched industry representation with around 326 industry thought leaders and professionals being a part of the 10 Judging rounds held across three cities – Mumbai, Delhi and Bangalore. The EFFIE INDIA AWARDS 2020 is scheduled to be held on Friday 10th January, 2020 at 6.30pm at the Seaside lawns of Hotel Taj Lands End Besides the established categories, in the 19th edition of EFFIES the Advertising Club has also introduced interesting categories such as
● The Internal marketing Award
● The Disruptive Differentiators award
● Small Budgets –
o Small Budgets – Products
o Small Budgets – Service
Speaking about the EFFIE INDIA AWARDS 2020, Mitrajit Bhattacharya, Chairperson of EFFIE Committee said “With a record number of entries received, this year has been the best for Effie India in terms of participation. The Effie 2020 by adding new categories, bringing sharper definitions to existing categories, introducing new judging guidelines and having a separate jury for judging the coveted Grand Effie have helped evolve the highly coveted awards into an award with more structure and relevance, in lines with the Global Effie awards.
He further added “I would also like to thank all the jury members comprising senior members of clients, agency and planning heads for their time across Mumbai, Delhi and Bengaluru to judge the most effective marketing work of the year.”
Partho Dasgupta, President of The Advertising Club further added that “EFFIES undoubtedly is the most definitive and coveted Advertising & Marketing award of the country. Awarded to both the Agency and Client, it is the ultimate recognition and benchmark of effectiveness and efficiency that has added to the equity of the brand. I look forwards to seeing the category torchbearers and their work being celebrated at this prestigious awards event. “
While the list of finalist is put up on the Advertising Club’s website www.theadvertisingclub.net , questions such as – Who will win the coveted awards like the Grand effie, Client of The year, Agency of the year and more will get answered only on Friday 10th January, 2020 at 6.30pm at the Seaside lawns of Hotel Taj Lands End . The event will be followed by Cocktails and Dinner
The Awards will be presented by COLORS with the Category Sponsors being Aditya Birla Capital for the Integrated Advertising Campaign category and UFO Moviez India Limited for the category Media and Entertainment Companies.
The sale of donor passes has already begun and before it gets too late please contact The Adclub Secretariat at 23894091, 23813034 and 23810213.
When you plan to buy medical insurance for your family, the first question is often about savings. You may assume that buying online automatically means paying less, but that is only part of the picture. The real issue is not just whether the premium looks lower, but whether the policy gives you suitable family health insurance without adding avoidable costs later.
Buying online can sometimes appear more budget-friendly because you can compare plans, review features, and complete the process without depending entirely on offline assistance.
Still, a lower visible price does not always mean better value. To understand whether you can truly save more, you need to look at the full buying experience and the policy terms together.
Why Online Purchase Can Look More Economical
When you explore family health insurance online, you usually get access to plan details in a more direct and organised way. This can make the buying journey feel simpler and more transparent.
A few reasons online purchases may seem cost-effective include:
● Easier comparison of policy features
● Direct access to premium details
● The ability to review inclusions and exclusions at your own pace
● Fewer chances of making a rushed decision
● More control over the plan selection process
This does not mean every online option is automatically cheaper. It simply means the online route may help you assess choices more carefully, and that itself can influence how much value you get from the policy you choose.
Saving Money is Not Only About a Lower Premium
A lower premium often catches your attention first, but that should not be the only measure of savings. If you buy medical insurance based only on what looks affordable at the start, you may overlook conditions that matter later.
A family health insurance policy should be judged on overall value, including:
● The scope of cover
● Waiting period terms
● Exclusions
● Room eligibility conditions
● Sub-limits, if any
● Claim-related terms
● Renewal conditions
If the premium is lower but the policy has stricter internal conditions, the apparent saving may not feel meaningful when you actually need hospitalisation support.
So, the better question is not only whether online purchase costs less, but whether it helps you select a plan that remains financially sensible over time.
Comparing Plans Online Can Prevent Overspending
One clear advantage of the online route is that it allows you to compare different options without pressure. This can help you avoid paying for features you may not need or missing features that matter for your family.
Before you buy medical insurance online, look closely at:
● Who can be covered under the plan
● How the sum insured works for the family
● Whether day care procedures are included
● How pre-existing illness rules are explained
● Whether add-ons are optional or built in
● How clearly the policy wording is presented
This level of comparison can support better decision-making. In many cases, savings come not only from the premium itself but from choosing a policy with fewer surprises.
Online Discounts Should be Viewed Carefully
Online discounts can make a plan look attractive, but they should always be read alongside the policy details. A discount may reduce the upfront cost, yet the true worth of the policy depends on what it covers and how it responds during a claim.
When reviewing discounted online plans, check whether the policy has:
● Treatment-specific limits
● Room rent restrictions
● Co-payment clauses
● Disease-wise waiting periods
● Claim deductions linked to the hospital category
● Limited cover for selected benefits
These points are important because a policy that looks cheaper at purchase may involve more out-of-pocket spending later. That is why discount-led buying should be replaced with detail-led buying.
Final Thoughts
Yes, buying online can sometimes help you save more when choosing family health insurance, but only if you look beyond the headline price. The online route may give you better visibility, easier comparison, and more time to review the policy terms.
That can support smarter choices and may reduce the chances of paying for a plan that does not suit your family well.
If you want to buy medical insurance online, treat savings as more than a discount. The real advantage lies in choosing family health insurance that balances affordability, clarity, and meaningful coverage for your household.
