MAM
Pocket Aces sets foot into the travel space with its new web series ‘Love Travel Repeat’
MUMBAI: Pocket Aces, India’s leading digital entertainment company, recently introduced an exciting new travel series, ‘Love Travel Repeat’ on its lifestyle channel, Gobble. With the launch of the new series, the company spreads its wings to set footprint into the travel space. In a first-of-its-kind partnership with Hyundai India, the series has 5 episodes featuring popular web actors Kriti Vij and Pranay Manchanda, as they embark on a road trip from Mumbai to Bengaluru. The first episode aired on 28th December on Gobble’s Facebook, YouTube and Instagram channels.
Gobble has fast evolved since its inception to reach 60M+ monthly reach and 200M+ monthly views. A mainstream digital food content channel, Gobble had several successful award-winning food shows such as You Got Chef’d, Love vs. Food and more. However, the company decided to expand into the travel and home decor verticals, after noticing a clear gap for such content online. To herald this growth, Gobble underwent a rebranding – with a new snappy logo and establishing three new verticals – Gobble Travel, Gobble Food and Gobble Home. The company announced this change with a video depicting its evolution, and a promise of new exciting series coming up this year. ‘Love Travel Repeat’ is the first show from the new Gobble, where the couple’s adventures along the road trip are decided by the audiences’ suggestions received online.
Commenting on the new series, Sonalika Mehra, Gobble’s channel manager, said, “Over the last three years, Gobble has become a household name in the food space. As we created food-focused non-fiction content, we realised the gap that currently exists in India for digital lifestyle content. We plan to create over 6 series and several short video formats over the year to cater to and better understand the audience for home and travel content. Through this expansion, we also hope to partner with relevant brands to create fresh digital content in order to reach out to a wider demographic. We are kicking off the new Gobble with our first travel series, “Love Travel Repeat” where a real-life couple travels from Mumbai to Bangalore with their Hyundai Grand i10 NIOS as the third wheel on the journey.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
