Brands
Mondelez India Launches Cadbury Chocobakes
INDIA: Consumers of today world-over are relishing chocolate in different avatars especially within the bakery world. In India as well, Mondelez India sees this nascent and fragmented space growing exponentially and emerging as a billion-dollar opportunity in just a few years from now, given consumers’ love for chocolaty taste.
As the undisputed chocolate market leader and strong player in the biscuit category in India, Mondelez India leverages the power of its iconic chocolate brand to offer yet another unique eat experience to its consumers in the form of the Cadbury Chocobakes Choc-filled Cookies, redefining the taste of fast-evolving Choco-bakery segment.
Commenting on the latest innovation Sudhanshu Nagpal, Associate Director – Marketing (Biscuits), Mondelez India, said, “The launch of Cadbury Chocobakes Choc-filled Cookies stems from our constant endeavor to create and redefine categories. We have always looked at growing the consumption pie by expanding the brand’s narrative and leveraging occasions. In India, our vision specific to the Biscuits category is to ‘introduce delicious, consumer-relevant products’ and this latest innovation further builds on our vision of leading the future of snacking. With the iconic taste of Cadbury at its core, we believe that Cadbury Chocobakes Choc-filled Cookies will further strengthen our position in the fast-emerging Choco-bakery segment and consolidate our foothold in the snacking domain.”
Cadbury Chocobakes Choc-filled Cookies, is truly a cross-pollination of the iconic Chocolate and Biscuit category, delivering a delightful and unique experience for the consumer. Unlocking the potential of indulgence, this latest innovation is an attempt to further premiumize the biscuit category while expanding its trajectory in the country on the back of agile innovations that continue to match the growing consumer expectations. This initiative underscores the company’s commitment to stay consumer-obsessed and to empower consumers to snack right, by providing them with more choice and newer eat experiences.
The launch of Cadbury Chocobakes Cookies will be supported by a 360-degree communication campaign, designed to bring to the fore the company’s latest innovation, which will include a new TVC, innovative outdoor, print & digital campaigns along with strong in-store visibility. Cadbury Chocobakes Choc-filled Cookies is priced at Rs. 30 for 75g and Rs. 60 for 150g.
Brands
Hyundai Motor India rolls out nationwide AC check-up camp from April 10
Limited-period service drive offers discounts, free checks to beat summer heat
GURUGRAM: Hyundai Motor India Limited has announced a nationwide AC check-up camp, rolling out from April 10 to April 18, as temperatures climb and car cabins begin to feel the heat.
The initiative is designed to keep vehicles cool and customers comfortable, offering a mix of free inspections, discounted services and value-added benefits across Hyundai’s extensive service network in India.
As part of the limited-period campaign, customers can avail a complimentary 30-point vehicle check-up along with a free dry wash. The company is also offering a 15 per cent discount on AC servicing, including gas refills, and similar savings on wheel alignment and balancing. Key AC components such as compressors, condensers and cooling coils will be available at a 10 per cent discount, while value-added services like AC disinfectant treatments and plastic restoration also come with reduced pricing.
The camp will be hosted across authorised Hyundai workshops nationwide, allowing customers easy access to trained technicians, genuine parts and diagnostic support without the usual hassle.
Speaking on the initiative, Hyundai Motor India Limited national service head Nilesh Shah said, “At HMIL, customer satisfaction and convenience remain at the core of our service philosophy. With the onset of summer, we are pleased to introduce our nationwide AC check-up camp to ensure that our customers enjoy a comfortable and hassle-free driving experience. This initiative reflects our commitment to delivering proactive care and enhancing vehicle performance through our strong service network across India.”
With mercury levels on the rise, Hyundai’s timely service push aims to ensure drivers stay cool behind the wheel while also nudging them towards preventive maintenance, a small check today that could save a larger repair tomorrow.
