MAM
Michelin Man launches #IndiaDrivesChange campaign
MUMBAI: Michelin, a leading tyre manufacturer, is back on the Indian outdoor landscape putting its iconic brand mascotthe ‘Michelin Man’ in a new brand awareness campaign. The campaign tagline ‘For those who drive the change’ focuses on safety, longevity, and fuel-efficiency of Michelin tyres. The campaign is currently widely visible across various mediums such as TV, OOH, and Digital.
Ignite Mudra won the OOH mandate to strategically design and execute the campaign. The campaign has been crafted to endorse and to create awareness about the brand targeting the car owners who seek premium driving pleasure. The larger-than-life and attention grabbing OOH media adorned with the Michelin Man and the punch line was created to garner high visibility for the brand. The campaign has been executed across 15 cities including metros’ and mini-metros.
A rich mix of outdoor formats have been incorporated by Ignite Mudra to give a wider dimension to the campaign and create high value impact supporting the TV and Print campaigns currently running across the country.
The impact has been created due to strategic selection of media units, but what made the lasting impact is undoubtedly the strategy backed planning used for the campaign. The agency mapped the TG, their congregation and their typical day part analysis to develop the best plan that yielded the most effective impact.
“Michelin India’s #IndiaDrivesChange is the commitment to be a reliable partner in progress. We have weaved this ethos in this 360 degree communication approach, with OOH as a key pillar. We are happy with the innovations that Ignite Mudra has been able to bring in this space” said Michelin director: digital, brand and image, communications, Africa India Middle East Saradamani Dey
“I feel extremely proud of our association with Michelin and would like to thank the client for trusting us with their OOH mandate. Our endeavour is always to deliver beyond the expectation of our esteemed clients”. A brilliant creative by Michelin and backed with superior planning & execution has created a huge impact for the Brand” said Ignite Mudra founder tribes & MD Gour Gupta.
“At Ignite Mudra, we always try and analyse what would work best for the brand, be it use of technology, creative input or integrating experiential with OOH. With Michelin, we strongly felt that the Bibendum, a.k.a the Michelin Man, was the area of focus and innovations highlighting the same have been executed across cities further adding to the impact. At times a simple medium needs a simple solution which works best for the brand” said Ignite Mudra C.O.O. Rahul Kakar.
Brands
Motorola launches edge 70 fusion with 50MP Sony camera
New mid-premium smartphone brings 144Hz display, 7000mAh battery and motoAI from 12 March 2026.
MUMBAI: Motorola just fused flagship flair with mid-range magic because when your phone packs a 7000mAh battery and a world-first Sony sensor, even the competition starts feeling a little flat. Motorola has launched the edge 70 fusion in India, introducing the world’s first 50MP Sony LYT-710 camera with motoAI to the mid-premium segment. The device also features India’s only 144Hz 1.5K True Colour quad-curved Pantone-validated display, a massive 7000mAh silicon-carbon battery with 68W TurboPower charging, and the Snapdragon 7s Gen 4 platform.
The camera system includes OIS, an f/1.8 aperture, Pantone Validated Colours and SkinTone Validation, plus 4K video recording with HDR across all lenses. Advanced motoAI features such as AI Photo Enhancement, Adaptive Stabilization and Auto Night Vision deliver pro-grade results. A 13MP ultra-wide + macro lens and 32MP front camera complete the setup.
Design highlights include an all-new slim 7.99mm profile weighing just 193g, with luxurious fabric-inspired finishes in three Pantone-curated colours, Blue Surf, Country Air and Silhouette. The 6.78-inch Super HD+ Extreme AMOLED panel offers 5200 nits peak brightness, 100 per cent DCI-P3 gamut and dual stereo speakers with Dolby Atmos.
Powered by moto ai 2.0, the phone includes Next Move suggestions, AI Image Studio, Catch Me Up 2.0, Pay Attention live transcription and Perplexity integration. It runs Android 16 with three OS upgrades and five years of security updates, plus IP68 + IP69 and MIL-STD-810H durability.
Motorola India managing director T.M. Narasimhan said, “With the motorola edge 70 fusion, we have focused on delivering exceptional camera performance, design excellence, intelligent experiences, and dependable power in an ultra-refined form factor.”
The edge 70 fusion comes in three variants, 8GB + 128GB (Rs 26,999), 8GB + 256GB (Rs 29,999) and 12GB + 256GB (Rs 32,999). An early bird sale for limited stock runs on Flipkart on 6 March from 12pm–4pm, with full availability from 12 March on Flipkart, Motorola.in and retail stores.
Effective pricing after offers, Rs 24,999 (8/128GB), Rs 27,999 (8/256GB) and Rs 30,999 (12/256GB), including Rs 2,000 instant discount on HDFC/Axis cards, Rs 2,000 exchange bonus and no-cost EMI options. Buyers also get 18 months of free Google Gemini Pro (worth Rs 35,100).
In a segment where phones often promise the moon but deliver average nights, the edge 70 fusion stands out by actually delivering both clear shots after dark and power that lasts long after the party ends.
