e-commerce
Zepto celebrates its third anniversary with customer giveaways
Mumbai: Zepto recently celebrated its third anniversary with a series of exciting and heartfelt celebrations, reflecting the company’s commitment to its customers, partners, and employees.
Launch of brand film: ‘Mujhe Kya Milega’
Zepto kicked off the celebrations last Monday with the launch of its brand film titled ‘Mujhe Kya Milega’ (What’s in it for me), a phrase often asked by Indians. The film, a fun and relatable concept, revolves around a man who repeatedly asks this question in various situations. The twist comes when he asks a Zepto delivery partner the same question and is delighted to discover that Zepto is offering a free return gift to its customers on its birthday. Conceptualised in-house, the campaign captures Zepto’s spirit of giving back to its customers.
Celebrating with first customers and longest serving delivery partners
On Friday, Zepto co-founders Aadit Palicha (CEO) and Kaivalya Vohra hosted a birthday celebration at the company’s Mumbai and Bangalore offices. They invited the first customers and longest-serving delivery partners for a special meet and greet, recognising the relationships that have grown with Zepto over the past three years. This event underscored the significance of these enduring relationships and the contributions of these early supporters and dedicated partners in Zepto’s journey.
Customer giveaways and social media buzz
As part of the ‘Mujhe Kya Milega’ celebration, Zepto delivered over eight lakh return gifts to customers who placed orders on 13-14 July. This gesture was met with enthusiasm and joy from customers. To add to the festivities, Third Wave Coffee joined the celebration by offering a special Zepto birthday deal for patrons, perfectly aligning with our third anniversary. Additionally, over 100 plus brands, including Coca-Cola India, Kit Kat India, Nivea India, amongst many others joined in the celebration by taking to their social media platforms to wish Zepto a happy birthday, creating a buzz and showcasing their support.
Engaging customers with music and contests
Zepto also created a special ‘party playlist’ on Spotify, which garnered over 2,500 saves on the music app and Zepto’s in-app story asking patrons to guess ‘what’s in the box?’ received over 40,000 responses. To further engage customers, Ariel launched a contest on the Zepto app offering a chance to win an iPhone 15. The lucky winners of the contest were Akash Sethiya, Mumbai; Jisha Pradeesh Nair, Mumbai and Rohit Kumar, Bangalore.
Leadership and employee participation
In a heartfelt gesture, over 200 Zepto employees, including the leadership team, hit the roads to deliver orders themselves on the company’s birthday. This initiative was a unique way for the Zepto team to connect with customers directly and thank them for their continued support.
Zepto’s third birthday celebrations were not just about marking a milestone but about expressing gratitude to everyone who has been part of its journey. From innovative giveaways to personal interactions, Zepto continues to redefine customer experience and strengthen its community.
MUMBAI: From flights to tracks, Cleartrip is now trying to keep every journey on the same ticket. Cleartrip, part of Flipkart, has launched train ticket bookings through a partnership with Indian Railway Catering and Tourism Corporation, marking its entry into India’s vast rail travel ecosystem.
The integration allows users to search, book and manage train journeys directly within the app, as the company pushes towards becoming a unified, multi-modal travel platform. The move plugs Cleartrip into one of the world’s largest transportation networks, where over 800 million reserved passengers travel annually, alongside a daily footfall of around 23 million across Indian Railways.
The offering includes bookings across routes nationwide, covering General and Tatkal quotas as per Ministry of Railways guidelines. Users can also access real-time seat availability, fare insights, PNR status tracking, berth preferences and digital payment options within a single interface.
The expansion reflects a broader shift in travel platforms from specialising in a single mode to stitching together end-to-end journeys. For Cleartrip, the bet is not just on scale, but on simplifying a system often seen as complex and fragmented.
Company executives said the focus is on embedding predictive intelligence and personalisation into the booking journey, aiming to make everything from discovery to post-booking support faster and more intuitive.
The train booking feature is currently live on the app, with plans to extend it to the web platform soon, signalling a push towards a seamless cross-platform experience.
In a country where railways move billions each year, the next battleground for travel apps may well be decided not in the skies, but on the tracks.
