iWorld
DocuBay partners with IFFS to distribute select titles worldwide
MUMBAI: DocuBay, the global membership video-on-demand streaming service by IN10 Media Network has announced its partnership with the International Film Festival of Shimla (IFFS) that will bring IFFS documentaries featured in last year’s film festival. Select titles will be featured under their own category or “Bay” called IFFS Bay and is now available for global streaming on the platform. DocuBay was also the official streaming partner of the IFFS, which took place in the historic and scenic town of Shimla in the Himalayan foothills.
Notable titles which will be featured on DocuBay includes authenticity and about how ayurvedic treatments might be the key to great health and lasting wellness. No Woman’s Land, about women in a Himalayan village defying the laws that keep them from inheriting property. Behind The Bars, about how learning homemaking skills like stitching and baking help to rehabilitate prisoners and Dan the Himalayan Ibex, about a community of women determined to fight threats to the Ibex and help keep them alive despite hunters, poachers, and a declining habitat.
DocuBay chief executive officer Akul Tripathi said, “Working with independent filmmakers and film festivals like the IFFS reinforces our commitment to providing a platform for storytellers to showcase their work worldwide. We’re very proud to highlight these features on DocuBay and look forward to further building relationships with independent filmmakers and other international film festivals to become a global voice for the factual film community.”
iWorld
Atrangii OTT partners with Amazon MX Player to expand global content reach
Deal brings originals and catalogue to Prime Video, widening audience access
MUMBAI: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, in a move designed to significantly expand the reach of its content across India and global markets.
As part of the agreement, Atrangii’s existing library along with select upcoming originals will also be made available on Amazon Prime Video, giving the platform access to a far wider audience base.
The partnership positions Amazon MX Player as a key hub for Atrangii’s content slate, which includes titles such as Koi Jaaye Toh Le Aaye, Shiddat, Marham, Khamosh Aahatein, and Kanpuriya. Known for its focus on thrillers, romance and unconventional narratives, Atrangii has been building a niche with bold, genre-driven storytelling.
Atrangii OTT CEO Avinash Dugar said, “We are delighted to partner with Amazon MX Player to bring Atrangii OTT’s storytelling to a much wider audience. This collaboration allows us to scale our creative ambitions while continuing to produce compelling originals.”
The move reflects a broader trend of OTT platforms leveraging partnerships to scale distribution without compromising on content identity. For Atrangii, it offers both visibility and scale, while for Amazon’s platforms, it strengthens content diversity.
With audiences now able to access Atrangii’s catalogue across multiple platforms, the partnership sets the stage for wider discovery and deeper engagement, as competition in the streaming space continues to intensify.
