MAM
APL Apollo ropes Crayons Advertising to campaign its new product
MUMBAI: Crayons Advertising conceptualizes and produces a television campaign for APL Apollo, India’s largest manufacturers of steel pipes, to launch an innovative product – Apollo Chaukhat. The TV Commercial (TVC) features its Brand Ambassador Amitabh Bachchan in a fun-filled family setting.
APL Apollo’s chairman Sanjay Gupta, talking about their product, said: “We are looking at creating a new category that is steel door frames which will address environmental concerns as well as the economy.”
He further said that APL Apollo Chaukhat aims to replace wooden door frames, ensure longer product life at a much lower cost. The campaign has been launched through Television nationally.
The film packs in the right dose of humour and product information, delivered by Bollywood actor Amitabh Bachchan, said Crayons Advertising. “It conveys the ease and utility of steel door frame in a dramatized and lighter way.”
The Crayons Network president Ranjan Bargotra said, “This campaign is not just about creating awareness but also about creating a ‘Category’ and that’s why we are very excited about it. It feels great to be part of a Brand being built from scratch.”
Brands
Ola Electric announces Champion Mahotsav with Rs 10,000 benefits
Three-day offer across scooters and motorcycles celebrates India’s T20 World Cup win
BENGALURU: Ola Electric has announced #ChampionMahotsav, a three-day nationwide celebration offering benefits worth Rs 10,000 across its vehicle portfolio, following India’s historic third ICC Men’s T20 World Cup victory.
During the limited-period celebration, customers can avail benefits worth Rs 10,000 on any Ola scooter or Roadster motorcycle, extending the festive mood among fans after the national triumph.
An Ola Electric spokesperson said the initiative builds on the strong response received during the company’s earlier Match Mahotsav campaign held during the tournament final.
“Our Match Mahotsav during the T20 World Cup Final received an incredible response from fans across the country. To celebrate India’s historic third T20 World Cup victory, we are extending the celebrations for three more days with #ChampionMahotsav, offering benefits worth Rs 10,000 on any Ola vehicle,” the spokesperson said.
Ola Electric currently offers a broad portfolio of Gen 3 S1 scooters and Roadster X motorcycles.
The premium Gen 3 S1 range includes the Ola S1 Pro+ in 5.2kWh and 4kWh configurations, and the Ola S1 Pro in 4kWh and 3kWh options, priced at Rs 1,85,338, Rs 1,65,338, Rs 1,39,999 and Rs 1,19,999 respectively.
In the mass segment, the company offers the Ola S1 X+ with a 4kWh battery, along with the Ola S1 X in 2kWh, 3kWh and 4kWh configurations, priced at Rs 1,14,999, Rs 77,999, Rs 93,999 and Rs 1,09,999 respectively.
Ola’s motorcycle line-up includes the Ola Roadster X+ in 4.5kWh and 9.1kWh configurations priced at Rs 1,04,999 and Rs 1,84,999. The Ola Roadster X is available in 2.5kWh, 3.5kWh and 4.5kWh options, priced at Rs 74,999, Rs 87,999 and Rs 94,999 respectively.
With #ChampionMahotsav, the company aims to ride the celebratory wave across the country while encouraging more consumers to switch to electric mobility.
