MAM
Bisleri’s bottles for change partners with the 17th edition of Tata Mumbai Marathon
Mumbai: ‘Bottles for Change’ an initiative by Bisleri is all set to introduce the initiative to a larger audience by collaborating with the 17th Edition of Asia's prestigious World Athletics Gold Label Road Race Tata Mumbai Marathon (TMM), scheduled to be held on 19th January, 2020.
The initiative that aims to educate the citizens about the importance of recycling plastic in our lives has joined hands with Tata Mumbai Marathon in order to get the participants involved into plastic recycling and contributing towards a cleaner environment. Bottles for Change will be placing 20-25 sets of 3 bins signifying the image of the recycled products across the race track. The participants can choose to throw the used plastic bottle in one of the bins – with each of the bins signifying the product made out of plastic recycling.
First Bin will be dedicated to make a Bag out of the used plastic bottles; Second Bin indicates that you are giving the used bottle to make a T-shirt & Third Bin specifies that you are giving the used bottle to make a Cap. The used bottles will be collected and directly sent for recycling with the help of partner recyclers. Later 1000 lucky runners will be gratified with recycled goodies.
Runners will be alerted on ‘the chance of giving their bottles a second life’ on the expo and on the race day through social media announcements and mailers by Bottles for Change. At the Expo which is from 15th to 18th January, 2020 at MMRDA, BKC, Mumbai, recycled merchandise by Bottles for Change will be kept on display at the stalls.
‘Bottles for Change’ is aimed to educate the public about the importance of sending all kinds of plastic for recycling and not to treat it as waste which leads to a cleaner environment.
Additionally, Bottles for Change has introduced a Mobile App for the citizens of Mumbai which aims to bring the citizens and the Plastic Collecting Agents (Kabadiwallahs/NGOs) under one roof. The app provides a hassle-free option to the citizens to search & approach a nearby plastic agent to handover the clean plastic.
Change Mobile App link: https://play.google.com/store/apps/details?id=com.bisleri.bottleforchange&hl=en
Bottles for Change Website: https://bottlesforchange.in/
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
