iWorld
Voot to soon launch premium SVOD Voot Select
MUMBAI: Tiering is coming to the OTT ecosystem in India. AVOD, SVOD, premium SVOD is the direction it seems to be taking. Following in the footsteps of Hotstar which launched its VIP service earlier this year, Viacom18, India’s fastest growing entertainment network has announced its second subscription video on demand service called Voot Select. Pricing was not revealed in the announcement sent out a short while ago.
To be helmed, by Ferzad Palia head –youth, music and English, Voot Select will give users access to diverse multi genre marquee content experiences which includes exclusive originals.
Says Viacom18 Group CEO & MD Sudhanshu Vats: “The video on demand market is the fastest growing segment in the media and entertainment sector today. Subscription led business models are going to be the next big growth drivers in the years to come. Having established Voot as India’s second largest premium AVoD platform, we think the time is apt for us to unveil our premium subscription offering, Voot Select. The new premium offering will bring more bespoke content to our always-on viewers.”
Adds Viacom18 Digital Ventures COO Gourav Rakshit: “With Voot, the successful launch of Voot Kids and now Voot Select, our aim is to build a versatile and immersive digital ecosystem that will add value to our users. The new offering will provide them with differentiated content experiences across genres and segments. Currently in its final leg of testing, the all new Voot Select once live will see many untapped genres being made available for our users to experience and enjoy.”
An exclusive logo has been designed for Voot Select that reflects the company’s commitment to providing exclusive content and quality entertainment for subscribers. “Minimal, premium, and contemporary, this wordmark distinguishes itself from the mother brand through its form, while being intimately connected with the core brand ethos through subtle gradients and rounded edges. It is a visual translation of the brand proposition to provide the best digital content for a discerning audience,” says the release.
Gaming
Samsung’s #PlayGalaxy Cup 5.0 crowns Kaashvi Warriors
Galaxy S26-powered esports event reaches 350 million plus users with 48 top creators.
MUMBAI: Samsung just powered up India’s gaming arena because when Galaxy S26 meets creator chaos, even the controllers get excited. India’s largest consumer electronics brand, Samsung, hosted the fifth edition of #PlayGalaxy Cup, powered by the all-new Galaxy S26 series, bringing together 48 top gaming creators for a high-stakes tournament. Kaashvi Warriors emerged as champions after approximately four and a half hours of intense head-to-head matchups, livestreamed on Samsung India’s official YouTube channel and select Exclusive Stores nationwide, reaching over 350 million users.
The event featured leading talents from Opraahfx, including TechnoGamerz, MythPat, GamerFleet, Desi Gamers, Gautami Abhyudaya, Sooneeta, and Sourav Joshi, delivering massive engagement and competitive fire.
The Galaxy S26 series stole the show with its enhanced performance, immersive display technology, reduced thickness, and lighter weight proving its mettle in sustained peak gameplay under tournament pressure.
Samsung Mobile,vice president and head of product marketing & e-commerce Aditya Babbar said, “At Samsung, we’re proud to empower India’s vibrant esports community with Galaxy devices designed for high-performance gaming. #PlayGalaxy Cup has now entered its fifth edition… we’ve taken it to the next level with even bigger battles and exclusive experiences.”
Over five seasons, #PlayGalaxy Cup has grown from tournament to creator-community powerhouse, cementing Samsung’s bond with Gen Z and millennial gamers fuelling India’s esports boom.
In a scene where mobile gaming is exploding, Samsung’s latest showcase wasn’t just a win for Kaashvi Warriors,it’s a statement that the right device can turn any matchup into a multi-million-view spectacle.
