Brands
Supr Water’s launches cutting-edge CGI video
Mumbai – SUPR Water has launched its latest CGI video, setting a new standard in the realm of wellness beverages.
Founded in 2023 by visionary entrepreneur Shivam Chawla and Chaitanya Tulsyan, SUPR Water is committed to revolutionizing
how people nourish their bodies with convenient, nutritious solutions. Not limiting itself to merely a revolutionary beverage brand in the fitness industry, SUPR Water also takes marketing one step ahead, leveraging cutting-edge CGI technology to captivate a modern, tech-savvy audience.
Crafted with premium ingredients sourced from the USA, SUPR Water offers an unparalleled combination of 24g of protein and 7g of BCAA per serving, making it the cleanest and purest form of protein available in the market today. The brand’s mission is both simple and profound: to redefine hydration and empower individuals to effortlessly embrace healthier lifestyles, one sip at a time.
The new CGI video, filmed against the iconic backdrop of DLF Cyberhub in Gurugram, showcases SUPR Water’s dedication to innovation and quality. Featuring a sleek muscle car symbolizing strength and power, the video elegantly illustrates how SUPR Water fuels the body, blending functionality with visual allure.
Leveraging CGI technology, SUPR Water is embracing a modern approach to marketing, capturing the attention of a newer and younger set of audience and effectively communicating their brand’s values and benefits.
“Our latest CGI video embodies the essence of SUPR Water’s five pillars: Power, Fun, Light, Fuel, and Recovery,” said Chawla. “Through this dynamic visual representation, we aim to showcase how SUPR Water is designed to meet diverse needs while providing
refreshing hydration and essential protein. It’s a testament to our commitment to revolutionize how people nourish their bodies, one sip at a time.”
Brands
Dunkin’ Donuts to exit India as Jubilant FoodWorks ends 15-year franchise deal
The quick service restaurant giant is ending a 15-year franchise partnership with the American doughnut chain, even as it renews its Domino’s agreement for another 15 years
NOIDA: Dunkin’ is done in India. Jubilant FoodWorks Ltd, the country’s leading quick service restaurant operator, has decided not to renew its franchise agreement with the American coffee and doughnut chain, and will wind down its Indian stores in a phased manner before December 31, 2026, bringing a 15-year partnership to a quiet, loss-laden close.
The decision, approved by JFL’s board on March 30, 2026, ends a relationship that began with a Multiple Unit Development Franchise Agreement signed on February 24, 2011. JFL will now evaluate and undertake what it described in a regulatory filing as the “rationalisation and/or cessation of certain operations and/or sale, transfer or disposal of assets and/or assignment or transfer of franchise rights,” all in consultation with Dunkin’s brand owners and strictly within the terms of the original agreement.
The numbers tell the story bluntly. In the financial year 2024-25, Dunkin’ India posted a revenue of Rs 37 crore against a loss of Rs 19 crore — a haemorrhage that was always going to test the patience of a parent company recording revenues of Rs 6,104 crore and a profit of Rs 194 crore in the same period. Doughnuts, it turns out, were never going to move the needle.
The contrast with JFL’s handling of its other marquee franchise could hardly be sharper. Even as it walks away from Dunkin’, the company has just doubled down on Domino’s, signing a fresh Master Franchise Agreement on March 31, 2026, granting it exclusive rights to develop and operate Domino’s Pizza stores in India for 15 years, with an option to renew for a further 10.
JFL, incorporated in 1995 and promoted by the Bharatia family, operates a network of more than 3,500 stores across six markets — India, Turkey, Bangladesh, Sri Lanka, Azerbaijan and Georgia. Its portfolio includes Domino’s and Popeyes on the global side, and two home-grown brands: Hong’s Kitchen and COFFY, a café brand in Turkey.
For Dunkin’, India was always a stretch. The brand never quite cracked the cultural code in a market where filter coffee and chai command fierce loyalty and where the doughnut remains, at best, an occasional indulgence rather than a daily habit. Fifteen years, mounting losses and a parent with better things to spend its capital on was always going to be a difficult equation to solve.
The doughnut has had its last day. The pizza, however, is staying.
