MAM
SoCheers appoints Yogesh Bhusare as creative group head – design
MUMBAI: SoCheers, a digital-first marketing and advertising agency based out of Mumbai has announced the appointment of Yogesh Bhusare as its Creative Group Head – Design. Bhusare will lead the talented team of designers at SoCheers and will report into Co-founder & CEO, Mehul Gupta.
Previously a creative supervisor at FCB Interface, Bhusare has jumped the ranks & has built a credible design profile over the last six years. Before joining SoCheers, he has had interesting stints at mainline agencies like Taproot & Leo Burnett wherein he contributed to clients like The Times of India, SetWet, Jeep, Amazon Fashion, Make in India, STartup India, Airtel, Sula Fest, Mahindra Rise, HPCL, Budweiser, ForeverMark to name a few. He has a keen interest in designing spaces and wall murals, and he’s parallely done a lot of creative projects for brands like Audi, Bajaj, Zostel to name a few. His most iconic project has been the one he did for Audi & designing work for Domestic Airports.
His creative work has been recognized for his tremendous work by various publications, online & offline, & he was ranked under Top 30 indian illustrators in 2018. At SoCheers he will be working on all the key clients & will be leading the team to being recognized as a creatively-strong agency.
SoCheers comments Cofounder & CEO Mehul Gupta, ‘’Yogesh is the missing piece to our talented design team at SoCheers. His experience at understanding the creative requirements of a brand & giving out something that works strategically as well as creatively is his key strength. He has synced in perfectly with our culture & with the team & is working towards honing their best skills. We welcome him to our SoCheers Family & look forward to executing some kickass design-first campaigns this year.”
SoCheers creative group head – design Yogesh Bhusare adds: "I am excited to join SoCheers & the young brilliant minds that encompass my team here. I am looking forward to bringing my mainline experience & utilising this creative approach to digital-first campaigns. My time here has already got me into the deep of things & the growth curve here looks exciting. We are ready to scale up our creative-edge & take SoCheers to a whole new level".
MAM
Mangaldeep partners with Vrindavan Vibes at ISKCON Vrindavan event
Fragrance brand backs youth led kirtan gathering that drew 4000 plus devotees.
MUMBAI: If devotion had a soundtrack, Vrindavan recently turned the volume up. Mangaldeep Incense has partnered with Vrindavan Vibes at ISKCON Vrindavan, an emerging devotional gathering that blends traditional kirtans with a youthful, community driven atmosphere. The first day of the celebrations alone drew more than 4000 devotees, signalling the growing appeal of participatory spiritual events among younger audiences.
More than a festive collaboration, the association reflects a broader cultural shift in how spirituality is being experienced today. Vrindavan Vibes Jamming, described as a kirtan utsav, brings together youth, families and devotees for collective singing within a sacred temple setting, turning devotion into a shared, immersive experience.
For Mangaldeep, the partnership positions the brand as a long term enabler of community led devotion. Vrindavan, long regarded as the spiritual home of Lord Krishna, remains a vibrant centre for bhajans, temple gatherings and devotional music that attracts pilgrims and visitors from across the country.
As part of the collaboration, Mangaldeep has introduced a fragrance led experience within the venue. This includes ambient fragrance pillars designed to enhance the devotional ambience, a curated Khusbhoo Path experience, a selfie booth for visitors to capture shared memories, and specially designed souvenirs for devotees attending the event.
Mangaldeep divisional CEO of the matches and agarbatti division Rohit Dogra said the initiative reflects the changing ways in which faith is being expressed.
“At Mangaldeep, devotion has always been at the heart of everything we do. Today we are witnessing a beautiful shift in how spirituality is expressed, particularly among young India where bhajans and kirtans are becoming vibrant collective experiences of faith and belonging. Our partnership with ISKCON Vrindavan for Vrindavan Vibes reflects this evolution,” he said.
Bhajan and kirtan gatherings are increasingly emerging as spaces for emotional connection and cultural identity, especially for younger audiences looking for a sense of grounding in an otherwise fast paced world. Participants at the event described the gathering as a moment of calm and shared joy, as chants and music brought thousands together in a collective expression of faith.
By aligning with Vrindavan Vibes, Mangaldeep is positioning itself not just as an incense brand, but as a facilitator of shared spiritual experiences, extending its presence from homes and temples to large scale community led devotional platforms.
