Brands
We believe in continuously evolving our menu to keep customers excited: Fat Tiger co-founders
Mumbai: Amidst the enticing aroma of spices and the hustle of daily life, Sahaj Chopra and Sahil Arya embarked on a flavorful journey that would redefine quick-service dining. Their brainchild, Fat Tiger, born in 2019, stands as a testament to their diverse backgrounds — one steeped in culinary arts, the other in finance and business development.
Indiantelevision.com caught up with Fat Tiger co-founders & directors Sahaj Chopra and Sahil Arya to gain deeper insights into their genesis, thriving strategy during the pandemic, their upcoming innovations and more…
Edited Excerpts:
On the inspiration to venture into the QSR sector and start Fat Tiger, given that both of you come from completely different backgrounds
The broad customer base and need for quick dining options in the QSR industry make it a promising market. We were motivated to provide excellent dining experiences for people by our passion for food. Entering the QSR industry was partly motivated by shifts in customer behaviour towards quick and easy dining options. One of us had extensive experience in the culinary arts, while the other had a strong background in business and marketing. This combination allowed us to create a brand that not only focuses on delicious and high-quality food but also on effective business strategies and customer engagement.
On Fat Tiger adapting its strategy to thrive during the pandemic
To reassure clients and staff, strict hygienic measures, contactless delivery choices, and adherence to health regulations were being put into place. To accommodate clients who remained at home, there was a greater focus on delivery services and maximising the effectiveness of takeaway operations. As well as optimising operational efficiency by modifying store hours and staffing levels in response to changes in local regulations and demand.
On Fat Tiger differentiating itself from other brands to capture and retain customer loyalty
This is achieved by having a distinctive menu, excellent customer service, and a great product selection, particularly for momos and boba tea. By fostering assurance and consistently exceeding customer expectations, ensuring all stores guarantee the use of premium ingredients and uniform food preparation. actively seeking out consumer input and applying it to enhance services, menu selections, and general client happiness.
On maintaining the authenticity of your offerings while also adapting to changing consumer preferences
We try our best to keep up with changing consumer tastes by following market trends, consumer input, and industry studies. Recognise the driving forces behind alterations in eating habits, dietary preferences, and taste. The cuisine should be gradually updated to reflect current trends without sacrificing authenticity. This could be changing the menu to match current customer interests, offering limited-time promotions, or rotating the menu seasonally.
On any upcoming projects or innovations we can expect from Fat Tiger
Yes, we are excited to share that we are working on expanding our menu to include new and innovative offerings. We believe in continuously evolving and enhancing our menu to keep our customers excited and engaged. Additionally, we are exploring ways to integrate more technology into our operations to improve customer convenience and streamline our processes. This might include enhancing our online ordering system, introducing a loyalty program, and exploring new delivery options. Our focus is on providing a delightful and seamless dining experience for our customers, both in-store and through our digital platforms.
On your plans for scaling Fat Tiger nationally and potentially internationally
Through examining more into partnership or franchise arrangements in order to enable quick market expansion. Since we are already expanding swiftly and with a similar strategy throughout India, we would like to expand internationally as well, especially since our product offering is well-rounded in terms of flavour and inclusiveness. In order to choose a partner, one must look for suitable franchisees or strategic partners who are able to maintain the brand’s standards and comprehend local markets.
Brands
Atomberg unveils AC rotary compressor technology at Acrex 2026
Move marks entry into Hvac components with India built solution
MUMBAI: Atomberg Technologies has unveiled a new air conditioner rotary compressor technology at Acrex India 2026, signalling the company’s entry into the Hvac components space and expanding its engineering capabilities beyond consumer appliances.
The compressor has been developed by the company’s B2B engineering arm, Atomberg Innovation Private Limited, which focuses on building engineering solutions for the consumer durables and Hvac ecosystem.
Designed and manufactured in India, the rotary compressor is built for 1.5 tonne air conditioners and integrates high efficiency motor technology with improved noise, vibration and harshness performance. The system also complies with Indian regulatory standards, positioning it as a locally developed alternative in a segment often reliant on imports.
The development marks Atomberg’s latest step in expanding its technology portfolio into Hvac component systems while continuing its push towards indigenous innovation in appliance engineering.
Atomberg Technologies founder and chief executive officer Manoj Meena, said the launch reflects the company’s evolution from appliance innovation to deeper engineering solutions. “Our journey began with reimagining everyday appliances through technologies such as BLDC motors. Today we are building advanced engineering solutions in India, including this AC rotary compressor, as we expand into the Hvac ecosystem,” he said.
Atomberg Innovation operates as an end to end original design manufacturing partner, developing solutions that include motor technologies, integrated drive systems, embedded control platforms and manufacturing capabilities. Its portfolio spans technologies such as air conditioning motors, motor drivers based on field oriented control algorithms, solar tracker motors and drone motors.
The company’s engineering infrastructure covers the full product lifecycle, from electronics design and digital twin modelling to testing and manufacturing through in house facilities such as SMT lines, motor assembly units and automated production systems. This integrated setup allows some products to move from concept to production in as little as three months.
By combining vertically integrated manufacturing with engineering led design, Atomberg aims to strengthen India’s capabilities in advanced appliance components while supporting the broader push for domestic technology development and reduced dependence on imports.
