MAM
Ogilvy India appoints Kainaz Karmarkar, Harshad Rajadhyaksha and Sukesh Nayak as chief creative officers
MUMBAI: Ogilvy India has announced the appointment of Kainaz Karmarkar, Harshad Rajadhyaksha and Sukesh Nayakas chief creative officers, Ogilvy India. Three of them will take the joint responsibility of driving Ogilvy India’s creative product and reputation.
Kainaz, Harshad and Sukesh are amongst the most talented, celebrated young creative leaders in the industry today, and together they will now shape the creative work that defines Ogilvy India.
While they will oversee all creative work across markets in India, they will also continue to lead creative hands-on in Ogilvy Mumbai.
Nayak joined Ogilvy in 2000. He is a quintessential Ogilvy leader – all heart and full of passion for great work. His ability to tell compelling stories is evident across his body of work on Mondelez, Tata Sky, Asian Paints, Bajaj Auto, Unilever, Star TV, Castrol, Wildstone, JSW, Tata Salt, Pantaloons, Shan Masala, Fortune Oil, Amazon, Google, UNEP and the ICC Cricket World Cup, among others. Over the years, Sukesh’s work has been recognised at national and international awards, including Effies, AMEs, Kyoorius, Adfest, Spikes, D&AD, London International Awards and Cannes. The one accolade he treasures most, however, is the phone call that he received from his father after the Google Reunion campaign went viral.
Karmarkar & Rajadhyaksha joined Ogilvy in 2010. They are fantastic client partners and incredibly talented creative leaders. Their work on Brooke Bond Red Label, ITC Savlon and Unilever Start A Little Good has been widely recognised, and their water conservation work has been awarded at advertising and film festivals around the world. In 2017, they were instrumental in Ogilvy India’s record number of Cannes Lions; nine in a year. In 2018, Savlon Healthy Hands campaign won Asia’s first Grand Prix for Creative Effectiveness at Cannes Lions. In the course of their careers, they have won many global awards across Cannes, One Show, Clio, D&AD, D&AD Impact, Spikes, AMEs, including the coveted CANNES GLASS LION.
“I consider myself very fortunate to have on my team three partners who have made a huge impact on Ogilvy’s creative leadership, and an even more significant difference to Ogilvy’s partnerships with clients. This promotion could not be more deserving! I am extremely proud to have Kainaz, Harshad and Sukesh on our India team. They are the future of Ogilvy and I am confident they will be the game changers in Ogilvy.” – Ogilvy chief creative officer worldwide & executive chairman India Piyush Pandey.
“Sukesh, Kainaz and Harshad are powerhouses of energy and great talent. Over the last few years, their work across some of our largest clients has been modern in expression and execution, and as inspiring and memorable as any trademark Ogilvy India work should be. This is a rare and precious balance for any creative to strike. They understand the value of hard work and deep client relationships and I am sure they will do a fantastic job of driving Ogilvy India’s creative product and reputation.” – Ogilvy India CEO Kunal Jeswani.
MAM
De Beers launches ‘A Diamond Is Forever’ centenary book
Visual retrospective traces 100 years of iconic slogan and cultural impact.
MUMBAI: De Beers just dropped a century’s worth of sparkle between two covers because when a four-word line becomes forever, even the book needs a forever title. De Beers Group has released A Diamond Is Forever: The Making of a Cultural Icon 1926–2026, a landmark visual retrospective celebrating 100 years of shaping the modern perception of natural diamonds. The book traces how the brand transformed diamonds from elite heirlooms into universal symbols of love, commitment and personal achievement, with rare archival material, campaign highlights and cultural commentary.
At its core is the legendary 1947 slogan “A Diamond Is Forever,” penned by N.W. Ayer copywriter Frances Gerety. The four words redefined diamonds as eternal promises, earning the title of the 20th century’s greatest advertising slogan from Advertising Age in 1999. The book explores how this idea and others like the “Two Months’ Salary” guideline and the “Right Hand Ring” influenced social rituals, female independence and consumer behaviour worldwide, including in India, where diamonds shifted from gold-centric traditions to emotionally resonant milestones.
Beyond marketing, it showcases collaborations with artists like Pablo Picasso, Salvador Dalí and Raoul Dufy, alongside icons such as Marilyn Monroe and Elizabeth Taylor. Later campaigns, including the 1990s “Shadows” series set to Karl Jenkins’ Palladio, reinforced diamonds as timeless and unique. The narrative also addresses today’s focus on provenance, sustainability and ethical stewardship, positioning natural diamonds as symbols of both enduring love and responsible luxury.
The book arrives as De Beers marks a century of innovation in luxury marketing, from the Great Depression to the era of conscious consumption, offering a rare window into one of advertising’s most enduring brand stories.
In a world where trends fade fast, De Beers didn’t just sell diamonds, it sold forever, and now it’s bound the proof in pages that will outlast even the hardest carat.
