Brands
Super Bowl 2020: Here are some of the best ads
Football fans or to be more precise, American Football fans, like every year gathered around to watch the Super Bowl. The event can be touted as the ultimate sporting event across the country and often breaks most of the records of its sporting contemporaries.
While this year’s game was between San Fancisco49ers vs Kansas City Chiefs, not everyone might have watched the grand affair for the athlete inclination. Given the magnitude of the event, the choicest of brands pair with Hollywood stalwarts to push new ads throughout the show’s premiere and thus the commercials become somewhat of standalone attractions.
However, the slots for these ads do not come cheap. While during the first edition of the sporting extravaganza in 1967, an ad slot was reportedly sold for around $37,500 to $42,500, the prices have shot up into multi-millions now.
As per a report by Bloomberg, by November FOX had already sold out 30 seconds slots for around $5.6 million. Super Bowl XLIX (2015) which saw the Patriots go up against Seahawks, recorded a whopping 144.44 million views, pumping it to the title of the highest watched Super Bowl in history.
Super Bowl doesn’t only give a platform to ads, but also, trailers for movies, TV shows, games and much more. As the operations of this year’s Super Bowl wrap up with the Kansas City Chief taking home the title, we take a look at some of the best commercials of this season!
> Hyundai
Starring Chris Evans, Rachel Dratch, John Krasinski, the focus of the ad is Hyundai Sonata’s “Smaht Pahk”, where the car parks itself and even un-parks! As the former two for the aforementioned trio look in amazement, Krasinski shows off the functionalities as well! Oh, even David Ortiz makes a cameo!
> Microsoft
The spot of Microsoft is a rather inspiring one. The ad puts the spotlight on, Katie Sowers, who is the first woman to coach in the Super Bowl. The one minute video shares the journey of Sowers and showcases her determination to become what she is today.
> Amazon
Graced by Ellen DeGeneres and Portia de Rossi, Amazon’s ad takes us to numerous scenarios in a world without its recent offering, Alexa! Fantastically comic and well-imagined scenarios perfectly sync with the ending bringing it all together in an ad which might want to make you get Alexa!
> Pringles
Love Rick and Morty and Pringles? The Super Bowl ad of Pringles transports the duo into an alternate world where they realise that they are trapped in a Pringles advertisement. Choose your flavours wisely!
> Budweiser
Budweiser’s take on this year’s Super Bowl revolves around shattering stereotypes. The brand has picked up the phrase ”Typical American” and gives a sharp twist to what the phrase means by featuring amazing events with the stereotypical phrases.
Google’s ad focuses on its Google Assistant application. Using the help of the app, a man remembers his late lady love, Loretta. Weaved beautifully with minimalistic approach, the ad definitely tugs the heartstrings!
While these are just some of many that we loved, the others definitely deserve the credit of being amazing too!
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Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
