iWorld
Jio Studios, Vishesh Films ropes in South actress Amala Paul, Tahir Raj Bhasin and Amrita Puri for their first web series
MUMBAI: Jio Studios and Vishesh Films have roped in south actress Amala Paul, Tahir Raj Bhasin and Amrita Puri for their first collaboration in the digital space. The web series is being directed by Pushpdeep Bhardwaj.
The show revolves around the relationship between a struggling filmmaker and a top female actor of the 70s. While Tahir will play the upcoming filmmaker, south sensation Amala Paul will essay the role of the superstar. The show also marks Amala’s Hindi debut.
Talking about the show, Mahesh Bhatt says, “I trust the magic of a new beginning in the digital world. Our first web show goes on floors with Amala, Tahir and Amrita, and our talented director Pushpdeep Bhardwaj.”
The filmmaker also tweeted a photograph of himself along with the actors. He wrote: “The magic of a new beginning! Our first web show, a dramatic love story goes on floors. Take a look at our wonderful cast @Amala_ams @TahirRajBhasin @_Amrita_Puri & Dir @PushpdeepBhardw @jiostudios @VisheshFilms.”
Director Pushpdeep Bhardwaj wrote, “To new beginnings! Commencing my digital debut with jiostudios visheshfilms web series, a dramatic love story set in the 70s. @MaheshNBhatt @Amala_ams @TahirRajBhasin @_Amrita_Puri.”
Director Pushpdeep Bhardwaj wrote, “To new beginnings! Commencing my digital debut with jiostudios visheshfilms web series, a dramatic love story set in the 70s. @MaheshNBhatt @Amala_ams @TahirRajBhasin @_Amrita_Puri.”
Expressing his excitement Tahir tweeted, “Super excited about kick starting this series based on a dramatic love story set in 70s Bollywood with @Amala_ams @_Amrita_Puri @MaheshNBhatt & Dir @PushpdeepBhardw @jiostudios @VisheshFilms @JioCinema.”
Amala wrote, “And we roll! Excited to be a part of this journey with the perfect recipe for a dramatic love story set during the 70s Bollywood, what more could have I asked for my Bollywood & digital debut @TahirRajBhasin @_Amrita_Puri @MaheshNBhatt @PushpdeepBhardw @jiostudios @VisheshFilms.”
Amrita said, “Best start to 2020! So thrilled to be part of this dramatic love story. Playing out my dream of being part of 70s Bollywood era Dir by @PushpdeepBhardw with @Amala_ams @TahirRajBhasin @MaheshNBhatt. @jiostudios @VisheshFilms @JioCinema
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
