MAM
Hitchki redefines dining and nightlife with a Bollywood twist: Reeti Khowal
Mumbai: In a bustling urban landscape where dining out is as much about the experience as it is about the food, Hitchki has carved a niche for itself by offering a vibrant dining and nightlife experience. Perfect for catching up with friends or enjoying a lively night out, Hitchki’s unique selling proposition (USP) lies in its Bollywood theme and lively atmosphere.
The quirky décor, inspired by iconic Bollywood films and the nostalgic music transport guests back to the golden era of Indian cinema. This Bollywood theme not only sets the stage for a memorable dining experience but also appeals to the cultural nostalgia of a diverse clientele.
The restaurant’s menu is a delightful fusion of traditional Indian flavors and global cuisine. Guests can savor a variety of dishes, from classic Indian delicacies to contemporary international fare, all expertly crafted to please the palate. The impressive selection of drinks, including innovative cocktails and fine spirits, complements the culinary offerings, making every meal at Hitchki a gastronomic adventure.
Adding to the charm of Hitchki is its lively atmosphere. The restaurant regularly hosts live music performances, DJ nights, and themed events, ensuring that there is always something exciting happening. These vibrant events not only draw crowds but also create a dynamic and engaging environment that keeps guests coming back for more.
The restaurant has also announced its exciting collaboration with Naagin Sauce. From 15 July to 30 July, all Hitchki outlets in India will host the ‘Uff Uff Mirchi Wings Challenge.’ The challenge will showcase a variety of hot wings, each more tempting than the last, all prepared with Naagin’s special sauces. Participants who successfully finish the chicken wings challenge within the time limit will triumph and secure a place on the leaderboard, along with exciting rewards from Hitchki and Naagin Sauce. At the end of the 15-day contest, the participant with the fastest completion time will be crowned the ultimate winner and receive an exciting prize.
The restaurant industry is in a constant state of flux, shaped by shifting consumer preferences and global trends. In 2024, new trends are transforming how restaurants operate and market themselves. As the industry moves towards personalised and experiential strategies, establishments are finding innovative ways to engage with their customers.
To gain deeper insights into Hitchki, Indiantelevision.com reached out to Mirah Hospitality DGM – Marketing Reeti Khowal. She shared valuable perspectives on what makes Hitchki a leader in the industry.
Khowal highlighted how Hitchki’s distinctive atmosphere transports guests back in time, celebrating the golden era of Bollywood hence redefining dining and nightlife with a Bollywood twist. This nostalgic element creates an emotional connection with guests, making their dining experience truly unique. Their menu blends traditional Indian flavors with contemporary twists and due to this fusion, it appeals to diverse palates and keeps the menu exciting and fresh.
On the growing trend of themed restaurants, she discussed how Hitchki effectively capitalizes on this trend. By staying true to its Bollywood theme, they attract a wide audience looking for an immersive dining experience. Khowal also elaborated on how Hitchki utilises personalised and marketing strategies to connect with its audience. From targeted promotions to engaging social media campaigns, they highly ensure that the marketing efforts resonate with its customers.
Finally, she spoke about how Hitchki maintains its competitive edge by continuously innovating and adapting to changing market trends and customer preferences. This approach allows Hitchki to stay ahead of the curve and consistently deliver a high-quality dining experience.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
