MAM
Sabic increases in brand value and is ranked among the top 500 global brands
MUMBAI: SABIC’s brand value has increased by 9.3% to US$ 4.33 billion in 2020, according to the independent brand valuation consultancy, Brand Finance. This reflects the growing positive perception of SABIC and its purpose of delivering Chemistry that Matters™ for its customers and other stakeholders.
With the 2020 valuation, SABIC has now entered the list of top 500 global brands. According to Brand Finance, the SABIC brand has grown consistently year on year over the last six years, doubling in value since 2014.
Sami M. Al-Osaimi, Vice President, Corporate Affairs, said: “We believe that the SABIC brand is directly linked to our ambition to become the preferred world leader in chemicals while bringing economic value as well as maintaining our sustainability momentum. The increase in brand value is a result of our clear brand strategy and a coordinated global effort across our businesses and corporate functions to consistently bring our brand to life in everything we do.”
Richard Crookes, Director, Global Brand & Marketing Communications, commented: “Our strong brand valuation bears testimony to our collective efforts within SABIC to work continuously towards a more sustainable way of doing business to drive growth for our customers and other stakeholders. It is a clear confirmation that our purpose ‘Chemistry that Matters™’ and our brand commitments resonate well with our stakeholders.”
In 2019, SABIC launched its first-ever global brand advertising campaign in a strategic effort to raise the company’s awareness, understanding, and engagement with global influencers as a part of its 2025 ambitions. The ongoing campaign shows how SABIC collaborations respond to global challenges with Chemistry that Matters™. Its themes of urbanization, food and water, sustainability and energy efficiency reflect SABIC’s commitment to sustainable innovation and growth.
Moreover, SABIC won three awards last year in recognition of its effective CSR strategy. Ecovadis, a provider of business sustainability ratings, ranked SABIC in the top 1% of best CSR and Sustainability performers. SABIC was also the only chemical company to win the Public Welfare Practice Contribution Award from Yicai Group in China. In addition, SABIC won the Communities & Reputation award at the 2019 NEPIC Industry Awards in the UK.
All of these efforts have contributed to the strength of SABIC as a brand, thereby culminating in the growth of its 2020 brand value. Brand Finance utilizes a bespoke methodology to determine the brand value of a company. Factors considered include stakeholder familiarity and satisfaction and forecasted business performance.
There is also a link to an image from the brand campaign – here: https://app.box.com/s/vrqxs0wclp2ivkjajyh2nksze283hnd6
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
