Brands
playR launches its latest range of innovative sports apparel
Mumbai: playR, a brand that has consistently upheld the philosophy of “Encouraging a healthier, meaningful life through sports,” has announced its latest range of innovative sports apparel. Since its inception, playR has been committed to keeping the player first, creating products and services that enhance the health, meaning, and pleasure of everyday life.
“Our goal has always been to integrate sports into daily life, work, and our way of living,” said playR co-founder and iCOREts Pvt Ltd director Ravi Kukreja. “By combining our expertise and innovative ideas, we have developed apparel that not only meets the high demands of athletes but also promotes a healthier lifestyle for everyone.”
playR’s new collection includes a diverse range of sports apparel such as T-shirts, polos, jackets, shorts, tracksuits, lowers, and socks. Each product is designed with the utmost care and attention to detail, ensuring maximum comfort and performance. The products embody the perfect blend of technology and style, providing athletes with the infrastructure and support they need to excel.
In addition, playR is the official merchandise partner of several leading Indian Premier League (IPL) teams, including Chennai Super Kings, Mumbai Indians, Knight Riders, Rajasthan Royals, and Punjab Kings. Fans can now purchase apparel supporting their favorite teams, ensuring they can show their allegiance in style.
The Indian sports equipment and apparel market is projected to reach over $40 billion by 2027. playR is poised to be a leading provider in this rapidly growing market. Its focus on quality and innovation positions the brand to take India to a global stage, driving economic and social development.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
