Brands
Portronics launches Vayu 3.0 a portable tyre inflator
Mumbai: The loved gadget brand, Portronics, has launched the Vayu 3.0, a portable tyre inflator for vehicle owners. The device can refill objects to up to 150 PSI pressure, enabling owners to use it on their car, motorcycle, bicycle tyres and balls, as well as sports gear like footballs, basketballs and volleyballs. Its compact form factor and built-in 4000mAh rechargeable battery make it an ideal companion for contingencies when there is no petrol pump in the vicinity.
Performs Best Under Pressure
This Vayu 3.0 is super convenient in high-pressure situations, like a deflated tyre in the middle of nowhere. Users do not have to be ace auto mechanics to operate it either. Its cordless design and intuitive interface can be mastered by non-technical folk as well.
An LED display provides clear and precise readings, and an automatic pressure detection feature provides accurate tyre pressure readings. Once the desired pressure levels are entered on the device, the built-in air compressor starts pumping air into the tyre and shuts offs automatically when the internal pressure reaches the desired value. The Vayu 3.0 also lets users choose from preset modes—car, bike, bicycle, ball—to fill the air to a fixed pressure with minimum steps.
Portable and Practical
The Vayu 3.0 comes with many nozzles of different sizes, shapes and functions—for greater compatibility—and is a Presta Valve adapter-enabled model. The inflator is powerful enough to refill a tyre in less than 10 minutes and the battery capacity is enough to refill all four car tyres before needing to be recharged. It also includes a powerful LED flashlight that comes in handy when inflating a tyre in poor light or while navigating in the darkness to tend to the problem. The Vayu 3.0’s 4000mAh battery can be recharged via its standard USB Type-C port.
Pricing & Availability
The Portronics Vayu 3.0 is available for purchase at an introductory price of just INR 2099 on the company’s official website, backed by a 12-month warranty. It is also available on Amazon.in, Flipkart.com, and other leading online and offline stores.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
