MAM
HDFC ERGO Health Insurance awards its media mandate to dentsu X India
MUMBAI: HDFC ERGO General Insurance, the third largest General Insurance provider in the private sector, has awarded its media buying mandate for health insurance to dentsu X. HDFC ERGO offers the complete range of general insurance products. Over the last few years, HDFC ERGO has constantly endeavoured to not just align itself to the evolving market needs but instead be a pioneer in terms of its offerings. Keeping its ear to the ground has helped the company create a stream of highly targeted new products and AI-based tools and technologies – be it unique insurance products, integrated customer service models, top-in-class claim processes or a host of technologically innovative solutions.
dX–cubic, a dentsu X agency, will handle the media mandate for HDFC ERGO Health Insurance, effective January 2020.
Speaking on this occasion, Anuj Tyagi, MD & CEO, HDFC Ergo Health Insurance said, “Our partnership with dentsu X- cubic enables us to put our best foot forward on strategic dissemination and deployment of our communication in the most effective and efficient manner. With dentsu X’s proven work in the financial ecosystem, we look forward to engaging our current and potential customers meaningfully.”
Speaking on the win, Divya Karani, CEO, dentsu X India said, “This mandate is testimony to our understanding of the BFSI sector – designing consumer-centric experiences to work together by combining our understanding of people, data and creative distribution in the financial space. We look forward to a productive and enduring partnership with HDFC ERGO Health Insurance.”
dentsu X India comprises three agencies – dX-matrix, dX-cubic and dX-palette, offering integrated communication solutions. All three agencies have witnessed steep growth trajectories in the recent past, evident in not just the heft but also the accolades won for their work. Declared ‘Agency-of-the-Year’ by three separate industry forums in 2019, dentsu X India has also been recognised among the ‘Top 100 Fastest-Growing Agencies’ globally by Adweek.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
