MAM
Snapdeal establishes 15 new logistics hubs
MUMBAI: Snapdeal, India’s leading value-focused ecommerce marketplace, has expanded its logistics network by opening 15 new centres at manufacturing hubs located across 10 cities in India.
The new centres are located in Ahmedabad, Surat, Jaipur, Indore, Hyderabad, Panipat, Gurugram, Mumbai, Bengaluru and New Delhi.
In the metros, the new centres are located inside manufacturing hubs in areas like Kirti Nagar, Patparganj & Okhla (New Delhi), Reay Road (Mumbai) and Chandra Layout (Bengaluru).
The new centres cater to the growing shipment volumes from manufacturers who are opting to sell directly on Snapdeal, bypassing the traditional structure of selling through wholesalers and retailers.
The fast growth of the online market, especially in the non-metro centers, is allowing these manufacturers to tap a new set of always-connected customers, which traditional retail structures cannot capture.
The new logistics hubs will ensure faster movement of shipments and offer dedicated facilities for the manufacturing units, including packaging of orders and online tracking for orders in transit.
According to a Snapdeal Spokesperson, “Through our deep presence inside these manufacturing clusters we now offer doorstep pick-ups from the factories. The new centres aim to make the fulfillment process simpler for the sellers so that they can devote all their resources towards production.”
With Indian e-commerce now growing beyond the first 100 million urban users, a market of potentially 400 million new users is emerging across India’s Tier 2 and 3 cities and bulk of these users are looking for value-priced merchandise. This has caught the attention of manufacturers who specialize in the value-priced segment and who see Snapdeal as the best fit for their merchandise and clientele. There has been a steady increase in sellers on Snapdeal who manufacture their own products.
In 2020, Snapdeal is aiming to add 5000 manufacturer-sellers on its platform this year. Most of these manufacturers produce and sell daily use products like steel & copper utensils, kitchen gadgets like juicers & atta dough makers and fashion accessories like watches & wallets.
Over the last two years, Snapdeal has deepened its focus on value-priced merchandise. It has added 60,000+ new sellers, who have added over 50 Million new listings which has helped build a deep assortment of products relevant for value-savvy buyers.
In December 2019 Snapdeal had enhanced its distribution network to cover more than 26000 pin codes across India, which includes all the metros, Tier 1 & 2 cities and most of Tier 3 and 4 towns of India.
Digital
NDTV launches Datafy for data-driven journalism
New platform uses AI and analytics to cut through noise in divided times.
MUMBAI: NDTV just dropped the mic on opinions because when facts hit harder than hot takes, even the debates start sweating. In an era where loud voices often drown out clear ones, NDTV has launched Datafy, a new platform dedicated to data-driven journalism and storytelling. Powered by big data science, advanced analytics and artificial intelligence, Datafy aims to turn complex datasets into accessible, evidence-based narratives that rise above partisan noise.
The initiative places verified facts and rigorous analysis at the centre of public conversation, offering interactive dashboards, election trackers, economic deep-dives, policy breakdowns and global trend mapping. It will support NDTV’s coverage across broadcast and digital platforms on major stories in elections, economics, geopolitics, sports and beyond.
NDTV, CEO and editor-in-chief Rahul Kanwal said, “We are living through a period of extraordinary challenges and uncertainties, where opinion often overwhelms evidence. With Datafy, we are investing in advanced analytics and cutting-edge artificial intelligence tools to distil meaning out of big data sets. Our responsibility is to provide our viewers clarity driven by verified facts, visualised in ways that give context and meaning to a story.”
NDTV senior editor Namrata Dadwal added, “Data-based storytelling is fundamental to modern journalism. When analysed responsibly and presented through powerful visualisations, it turns complexity into clarity. With Datafy, we are placing verified evidence at the centre of every story we tell.”
The launch reflects NDTV’s push to reinforce its journalism-first ethos amid hardening ideological lines and fragmented discourse. By making data the hero instead of just another prop, Datafy isn’t just adding another tool to the newsroom, it’s handing viewers a quiet, powerful filter in a world screaming for attention.
