iWorld
Actus Digital to demonstrate all-in-one media platform at 2020 NAB Show
At the 2020 NAB Show, Actus Digital will demonstrate how its mandatory compliance solution is part of a much larger media intelligence platform, providing cross-organizational benefits to the operations, marketing and research, and new media departments of broadcasters and media companies. The platform includes solutions for compliance, quality-of-service assurance, technical monitoring, content repurposing, rating and competitive analysis tools, advanced AI options, and more.
"We have enhanced the Actus Digital intelligent media platform to include more functionality, additional AI options, and extended automation related to compliance, clips creation, and export capabilities for social media, with intelligent content monitoring and analysis," said Raphael Renous, CTO at Actus Digital. "Having all of these capabilities on one integrated platform gives customers the freedom to choose what makes the most sense for their business today and easily add features in the future. At the 2020 NAB Show, we will showcase how media companies can use the new platform to improve their daily workflow and reduce costs."
A Compliance Platform That Goes Beyond Standard Requirements
Media companies today need a solution that pushes the boundaries of compliance well beyond supporting simple tasks, such as logging, monitoring, and regulation. They require a solution that can also handle complex compliance tasks, with advanced AI options. They want a compliance solution to provide quality assurance tools, video analysis reports, advanced clip creation, OTT monitoring, and multiviewer capabilities, all from a single platform. Moreover, since the industry is changing rapidly, the industry needs flexible solutions that support a range of deployment models.
At the 2020 NAB Show, Actus Digital will demonstrate the expansive functionalities of its media monitoring platform, which offers an intelligent approach to monitoring and support for multiple deployment environments, including on-premises, virtualization, the cloud, and hybrid combinations.
New Products and Improvements Include:
• A new TS analysis solution for in-depth evaluation of transport streams, with the ability to detect ETR 101 290 priority 1, 2, 3 errors; track MPEG sections and tables (i.e., PAT, PMT, NIT, SDT); and display TS statistics in real time. The solution provides an overall view of TS health for enterprise applications via a web-based user interface, enabling global access and multiviewer display of critical errors.
• Enhanced SCTE support, with the ability to compare multichannel SCTE messages and display live or archived SCTE messages, smart filtering for better monitoring, SCTE alerts, and the power to extract SCTE-35 and SCTE-104 for presentation on interactive graphical timelines.
Hands-On Demo at the 2020 NAB Show
At the 2020 NAB Show, visitors will have an opportunity to book a one-to-one meeting with Actus Digital experts. During a demo at the stand, visitors can see the efficiency of Actus Digital's platform, how it's being used in the real world by customers, and improvements on the horizon for media monitoring in the future.
iWorld
Amazon MX Player launches free micro-drama destination Fatafat
New platform offers serialized short-form stories with Munawar Faruqui campaign.
MUMBAI: Amazon MX Player just made micro-dramas free because the only thing shorter than the episodes is now the price tag (zero). Amazon MX Player has launched Fatafat, India’s first completely free premium micro-drama destination, giving mobile-first audiences access to fast-paced, serialized short-form stories without any paywall. Designed for quick viewing bursts, Fatafat features a growing catalogue of romance, drama, thriller and youth-led narratives in bite-sized episodes that are instantly bingeable. Unlike most micro-drama platforms that charge for access, Fatafat removes the barrier entirely, expanding the format’s reach across India.
The launch is supported by a humorous digital campaign fronted by comedian-actor Munawar Faruqui. The spots playfully highlight how small spends on paid micro-drama apps could be better used elsewhere, positioning Fatafat as the smarter, no-cost choice for engaging entertainment.
Amazon MX Player head Karan Bedi said, “Our vision has always been to make premium entertainment accessible to everyone, free of cost. With Fatafat, we are extending that promise to the rapidly growing micro-drama category quick, engaging and mobile-first while remaining completely free for viewers across India.”
Amazon MX Player head of content Amogh Dusad added, “Micro-dramas open up exciting creative possibilities for storytelling. With Fatafat, we are building a diverse slate of serialized stories across genres while keeping the experience fast, engaging and accessible to viewers everywhere.”
Munawar Faruqui said, “Today’s entertainment landscape is defined by content that is fast, engaging, and instantly accessible. Shooting for the campaign was a thoroughly enjoyable experience, especially as the scenarios felt incredibly authentic and relatable.”
Fatafat will continue to expand its library with several new titles in the coming months. The destination is available to stream for free on the Amazon MX Player mobile app.
In a country where attention spans are shrinking faster than episode lengths, Amazon MX Player isn’t just joining the micro-drama party,it’s throwing the doors wide open and telling everyone the snacks (and stories) are on the house.
