MAM
Fitternity Joins Hands With Swiggy To Give Consumers Incentives For Healthy Choices
Mumbai: Fitternity, India’s one stop destination for fitness, has collaborated with India's largest online food ordering and delivery platform- Swiggy. The alliance is in sight to incentivise consumers to take steps towards adopting a healthier lifestyle.
Through a strategic month-long collaboration, Swiggy users will avail of Fitternity’s OnePass (worth 1999/-) valid for 7 days when they order for Rs 249 and above. Fitternity’s OnePass membership is a convenient, cost effective and flexible way of availing fitness services across various gyms/fitness centres/ studios in multiple cities across India.
As per the reports from Red Seer, it is estimated that there were about 100 million health focused individuals in India in 2019. The healthy eating (snacks and cooked food) category is projected to have a yearly growth rate of 20% and a total of USD 30 billion in revenue by 2022.
Fitternity, through its research and data has innovated products that are unique and solution oriented to consumer pain points related to fitness. The association with Swiggy enabled Fitternity to garner a more in-depth understanding of the way consumers approach nutrition. The insights clearly indicated a shift in preference toward healthier meal options which is the consumer segment that Fitternity is also keen to focus on, making it a great partnership.
Speaking on the collaboration, Neha Motwani, Founder and CEO at Fitternity said, “In an individual's fitness journey, nutrition is often the most important factor along with regular exercise. Just as there are multiple meal options available on Swiggy, there are myriad different forms of fitness solutions waiting to be tried out on Fitternity. It's often tough to make healthy decisions when it comes to diet but we hope that with this association, consumers will be able to better meet their fitness targets.”.
Similar to this association, Fitternity is keen on aligning with brands that have a vision to motivate and encourage the consumers towards a healthy lifestyle.
The offer is available on the Swiggy app in Mumbai, Delhi, Gurgaon and Bangalore.
MAM
Ember Cookware appoints Amit Singh as chief of supply chain
10-year veteran to lead operations as brand scales across D2C, quick commerce and retail.
MUMBAI: Ember just handed its supply chain the perfect seasoning because when your cookware is non-toxic and non-stick, the operations behind it better be fast and flawless. Ember Cookware has appointed Amit Singh as chief of supply chain and Services, bolstering its leadership team at a pivotal growth phase. Singh brings over a decade of experience in supply chain strategy, operations and large-scale network buildouts.
He began his career at Singapore-based retail giant Giant Hypermarket before joining Pharmeasy in 2015, where he played a foundational role in building and scaling its pan-India supply chain across B2B and B2C channels. At API Holdings, he later led supply chain operations for North India, managing end-to-end execution across complex, multi-city networks.
In his new role, Amit will oversee Ember’s complete supply chain and service ecosystem including sourcing, manufacturing coordination, logistics, last-mile delivery, post-purchase support and workforce development. His mandate focuses on building cost-efficient, resilient operations that shorten fulfilment times, strengthen inventory management and deliver a consistently high-quality consumer experience as the brand expands nationally.
Ember Cookware co-founder & CEO Siddharth Gadodia said, “Supply chain is where growth either holds or breaks. As we scale across channels and geographies, we need operations that are efficient, resilient, and built for speed, without ever compromising on the consumer experience. Amit has done this before, at real scale.”
Ember Cookware co-founder & CMO Himanshi Tandon added, “As we scale, supply chain efficiency becomes as important as product and brand. Amit’s mandate is to build the operational foundations that make our promise consistent at scale.”
Amit Singh commented, “Ember is building something genuinely different, a category-defining brand with a clear purpose and the ambition to match. I’m looking forward to building supply chain infrastructure that doesn’t just keep pace with growth, but enables it.”
The appointment forms part of Ember’s broader push to deepen leadership across key functions as it invests in its Innovation Lab, proprietary material technologies and operational backbone to support national expansion.
In a kitchenware world where non-stick promises are easy but delivery is hard, Ember isn’t just cooking up products, it’s cooking up an operation that keeps every promise sizzling from factory to fork.
