MAM
boAt and Zepto join forces delivering music and fun in just 10 minutes!
Mumbai: boAt, an audio and wearable brand, and Zepto, India’s fastest-growing consumer internet company, have partnered to redefine the way consumers access quality audio and entertainment. This dynamic collaboration aims to deliver unparalleled audio experiences right to your doorstep in 10 minutes. By combining boAt’s expertise in crafting exceptional audio products with Zepto’s unparalleled speed of delivery, the partnership promises to revolutionize the way people enjoy music, movies, podcasts and more. Whether you’re hosting a spontaneous get-together, diving into a captivating podcast, or binge-watching your favourite series, boAt and Zepto ensure the perfect audio companion is just a few taps away.
To celebrate the partnership, boAt and Zepto have created a whimsical and humorous film featuring iconic pop culture doppelgängers. These characters are interestingly depicted sitting in a boat, being pulled around the city by a Zepto delivery partner. The film is a compilation of organic, entertaining interactions between these characters, with periodic zoom-outs revealing the Zepto rider’s tireless efforts. It culminates with a message emphasizing the campaign’s promise: Delivering the Best of Music and Entertainment in just 10 Minutes, Powered by boAt and Zepto.
Complementing the film, X saw a “BoatOnRoads” trending at No. 1 along with a series of outdoor billboards that resonate with current pop culture. These billboards address everyday scenarios with a humorous twist, highlighting boAt’s features as solutions. These creative billboards will capture attention and drive home the convenience and excitement of this partnership.
“Partnering with Zepto is a natural fit for boAt,” said boAt spokesperson. “We share a common goal of delighting customers with innovation and convenience. By offering boAt’s incredible audio products on the quick commerce platform, we’re bringing joy and entertainment to people’s lives in just 10 minutes.”
Zepto chief brand officer Chandan Mendiratta added, “This collaboration with boAt aligns perfectly with our mission to bring the best products to our customers in the quickest possible time. We are excited to combine our delivery speed with boAt’s superior audio quality, creating a seamless and delightful experience for our users.”
Brands
Maharashtra panel orders Lodha to refund Rs 5 crore to homebuyers
Consumer court flags unfair practices in long-running property dispute case
MUMBAI: In a sharp rebuke to one of India’s biggest real estate players, the Maharashtra State Consumer Disputes Redressal Commission has directed Macrotech Developers to refund nearly Rs 5 crore to a senior citizen couple, Uttam and Anindita Chatterjee. The ruling, delivered on March 13, 2026, calls out the developer for “deficiency in service” and “unfair trade practices”, bringing closure to a dispute that has stretched over a decade.
The case traces back to 2015, when the couple booked a 3-BHK flat at World Towers in Lower Parel for Rs 12.22 crore, with possession promised within a year. What followed was a series of changes that complicated matters. After deciding to exit the project, they were persuaded to shift to a 4-BHK in another development priced at Rs 8 crore, with delivery scheduled for 2018. However, within months, the price was allegedly increased to Rs 10 crore. After demonetisation reshaped the market, similar flats were reportedly being offered at lower prices, but the couple were not given the benefit.
Despite paying over Rs 2.83 crore, the couple neither received possession nor clarity. Instead, in 2018, the developer unilaterally cancelled the booking, retained part of the amount as earnest money, and argued that the buyers were investors rather than consumers. The commission rejected this claim, observing that casual references to “investment” do not take away consumer rights when the purchase intent is residential.
The bench also held that the developer could not penalise buyers for payment delays while failing to meet its own delivery commitments. It noted the lack of formal documentation for revised terms and termed the prolonged retention of funds without delivering a home as exploitative.
As part of its order, the commission directed the developer to refund Rs 2.83 crore paid by the couple, along with interest at 10 per cent per annum, amounting to around Rs 2.12 crore. In addition, Rs 1 lakh has been awarded for mental agony and Rs 50,000 towards litigation costs, taking the total payout to over Rs 5 crore. The developer has been asked to comply within two months.
For now, the ruling serves as a reminder that in real estate, shifting terms and delayed promises can carry a significant cost.
