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iProspect India to handle digital marketing for Kotak Life Insurance
MUMBAI: iProspect India, the digital marketing agency from the house of Dentsu Aegis Network (DAN), has bagged the digital marketing mandate for Kotak Mahindra Life Insurance (Kotak Life), a 100 per cent owned subsidiary of Kotak Mahindra Bank Limited.
Under this partnership, iProspect India will offer its services to brand Kotak Life in search engine optimisation (SEO), search engine marketing (SEM), paid social, affiliates and display facilities.
iProspect India CEO Rubeena Singh said, “We are delighted with this win. We will work towards providing unique and innovative digital marketing solutions and growth hacks to brand Kotak Life. Kotak Life Insurance is focused on acquiring customers digitally and now, as partners in their growth story, we look forward to scaling up the digital business of Kotak Life Insurance using our integrated, data-driven and tech-enabled approach.”
It is imperative to note here that beginning FY 2019-20, Kotak Life decided to set in motion a comprehensive re-engineering of its online business with a robust back-end digital workflow and a vigorous customer relationship management (CRM) process. It also catalysed its movement in marketing automation, thus, improving its market penetration amongst the target audiences, amid other projects. Kotak Life’s marketing campaign featuring Vinay Pathak advocating the benefits of a well-rounded term plan to consumers is a case in point.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
