Brands
Future Supply Chain partners with Road Safety World Series 2020 as principal sponsor
MUMBAI: Future Supply Chain Solutions Limited (FSC), India’s leading third-party supply chain solutions specialist and logistics service provider has partnered with The Road Safety World Series, a five-nation T20 cricket tournament as Principal Sponsor. FSCs integration with the tournament aims to create awareness towards road safety in the country. The sixteen-day cricket series is set to commence from March 07, 2020, to March 22, 2020, in Mumbai and Pune.
With this new association, FSC stands strong towards its goal to promote road safety awareness. FSC as an organisation has always worked around the theme of “Safety Culture" for every member associated with them.
Commenting on the partnership, Future Supply Chain MD Mayur Toshniwal said “We are extremely delighted to be associated with the Road Safety World Series, which provides us a platform to connect with millions of people via Cricket, the most loved sport in the country. Considering the supply chain business that we are in, this partnership will allow us to create awareness and spread the message about road safety at a larger level. We as an organisation have always been supportive of creating awareness by engaging with our employees through various activities and special training sessions for truck drivers to ensure our truck drivers' safety. We intend to do our best to support and promote this cause in future as well.”
With the increasing incidence of road accidents, the ecosystem of the entire society has to come together and take measures at their own respective levels. FSC engages with its employees through various activities including drawing, essay, poster and slogan competitions on warehouse safety themes, quiz competitions and crosswords to highlight the importance of Safety, Health, and Environment at the workplace. The organization also organises a week’s training programme and interactive sessions for their truck drivers across all operations on the importance of safety, health, physical fitness and hygiene for them, while upholding their dignity and acknowledging their role.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
