MAM
UBON collaborates with Yo Yo Honey Singh for his latest song ‘LOCA’
MUMBAI: In the social age, creativity is a powerful form of currency. And more and more brands are seeking out opportunities for collaboration to not only refresh or reinforce their message but to stand out as novel and innovative. Engaging in new-age stars collaboration, whether it is a campaign that raises awareness or an event/conference with famous superstars puts a great impact on the audience. It helps in increasing the brand image as well. Brands that are able to take advantage of this have been reaping the rewards handsomely.
After a yearlong gap, singing sensation Yo Yo Honey Singh is back-with-a-bang with his latest single ‘LOCA’ wherein he is collaborated with UBON, India’s leading consumer electronics brand. Sung and composed by Honey Singh himself, with vocals from popular Punjabi singer Simran Kaur, this new party anthem features Nicky Pickky wherein she can be seen donning UBON headphones while rapping in the video.
All set to rule the Indian music industry, this peppy number is produced by Bhushan Kumar and directed by Ben Peters. The video has been shot at various picturesque locations alongside yachts in the middle of the ocean which and is sure to give one serious vacation vibes.
Speaking on the collaboration, YoYo Honey Singh said, “I feel delighted continuing my association with one of the most leading consumer electronics brands ‘UBON’. It has always been great working with the brand and wish to continue to work together in the future.”
Commenting on this, UBON Co-founder Mandeep Arora said: “We are happy to announce our collaboration with the ever-green rapping sensation Yo Yo Honey Singh. Considering his popularity, this new collaboration will play a crucial role in boosting our brand’s image while reaching out to music lovers and enthusiasts.”
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
