MAM
MyTeam11 appoints Manvendra Singh Rathore as CMO
MUMBAI: MyTeam11, a fantasy gaming platform, today announced the appointment of Manvendra Singh Rathore as the chief marketing officer, effective 2 March 2020. Apart from leading the marketing initiatives for MyTeam11, he will also be looking after marketing and content strategy for recently launched SportTiger application, Al Shorts and all upcoming projects from the MyTeam11 bouquet.
Welcoming Rathore to the company, MyTeam11 CEO and co-founder Vinit Godara said, “I am pleased to welcome Manvendra to our MyTeam11 family. With the Indian Premier League (IPL) on the horizon, it was important that we have someone to look at our marketing initiatives end to end. Considering his experience and understanding of the market, he was the obvious choice. We look forward to a fruitful working relationship with him and expect that he will aid MyTeam11 in reaching new heights.”
Rathore has previously served as the national marketing manager for Ten Sports Network. During his five year tenure at Ten Sports, he was responsible for driving all marketing initiatives for the brand as well as handling product development and conceptualising innovative campaigns. He was also involved in multi-level in-house programming, overseeing brand tie-ups and in-house live cricket production and programming.
He has also been one of the core members of the Ten Sport team which successfully organised a WWE Live Event in India in 2016 and also implemented various marketing campaigns for the UEFA Champions League, ICC and other bilateral cricket series.
Speaking on his decision to join MyTeam11, Manvendra Singh Rathore commented, “I am proud to be a part of MyTeam11. The work that they have done in such a short space of time is beyond phenomenal. In less than four years, MyTeam11 has six sports in their fantasy gaming portfolio along with a user base of 10 million+ users. They have now also launched their own multi-sport aggregator platform SportsTiger which brings in a new dimension to the business. The possibilities hereon are limitless for MyTeam11 and I couldn’t be more excited to be part of the company’s future.”
In the recent past, Rathore has also served as the marketing director for DSport India and was part of the launch team for Discovery Channel’s newest sports broadcast offering. Following his DSport endeavours, Rathore moved to Times Internet, where he headed the marketing team for one of North America’s leading sports channels, Willow TV. He planned and executed Indian Premier League (IPL) and ICC World Cup campaigns for Willow TV and its OTT platforms in the United States and Canada.
Before joining MyTeam11 Rathore’s last stint was with Voltas Beko. At Voltas Beko, he presided over a few projects of the firm. Besides his marketing endeavours, Rathore has also overseen the Pakistan and MENA markets for Ten Sports and was given additional charge of Zee Entertainment’s distribution marketing. He has also had a small stint with Videocon Industries Ltd.
Brands
Hard Rock kitchen appliances to enter India through EBG Group
Coffee machines and gadgets set to tap Rs 29,000 crore market
MUMBAI: EBG Group has partnered with Hard Rock International to bring a new range of Hard Rock branded coffee machines and small kitchen appliances to Indian consumers, marking the global brand’s entry into the country’s premium home appliance segment.
The partnership will see EBG Group design, develop, manufacture and distribute the appliances under a licensing agreement. The collaboration is backed by a planned investment of Rs 100 crore and is targeting revenue of Rs 500 crore over the next five years.
The companies are looking to tap into India’s fast growing premium home appliance market, estimated at around Rs 29,000 crore and expanding at an annual growth rate of about nine per cent. Their aim is to capture roughly five per cent market share in the coming years.
Globally, Hard Rock has built a strong presence across hospitality, entertainment, retail and lifestyle merchandise. The new venture extends the brand’s music inspired identity into everyday household products, bringing its distinctive design language to modern kitchens.
EBG Group founder and chief executive officer Irfan Khan said the collaboration blends brand appeal with product performance. “Hard Rock represents energy, authenticity and a globally aspirational lifestyle. Through this partnership we aim to introduce a differentiated portfolio of premium coffee machines and kitchen appliances that combine design, reliability and strong brand experience,” he said.
The upcoming product range will pair Hard Rock’s bold aesthetics with high performance technology and premium materials. The first phase of the launch will focus on key metropolitan markets, followed by expansion into other major cities.
Products will be available through leading retail chains, major e commerce platforms and select premium distribution channels, targeting urban consumers looking for appliances that deliver both performance and lifestyle appeal.
