MAM
FCA India’s Emergency Response to Safeguard Workforce from Coronavirus Pandemic
Mumbai: With an intent to safeguard its workforce from the adverse effects of the Coronavirus pandemic, FCA India, as an immediate response, has permitted over 50% of its staff, from its Mumbai and Pune offices, to work from home, at least until March 31, 2020, and is taking proactive measures to ensure ‘social distancing’, which is the need of the hour.
FCA, which operates from three locations in India – Corporate Office in Mumbai, an Engineering office in Pune and the main Engineering Centre in Chennai, has prioritized the option of ‘work from home’ (WFH) for its staff in Maharashtra based on precautionary advisories by the Government of India and also the State Governments. The WFH alternative for the mission-critical Engineering workforce in Chennai is under consideration and not in play as yet.
FCA India’s President and Managing Director, Dr. Partha Datta said, “The health and welfare of our employees and various partners is of utmost importance to us as an organization. We have to endure these challenging times together as responsible citizens and care for our families, friends and colleagues, while at the same time, ensuring business continuity. Although no employee of FCA India has reported or tested positive, we are fully aware of the gravity of the situation and are taking quick, proactive steps every day that are necessary for everybody’s well-being.”
FCA India has taken the following steps to help its workforce remain unaffected:
Work from home (WFH) option – FCA employees, who use public transport, are advised to work from home. They can remain connected via the tools provided in their laptop computers and remotely manage and attend critical meetings. Employees with business critical needs and those using company vehicles are permitted to work in the office subject to their manager’s approval. FCA field sales personnel have been advised to coordinate business from home, pan-India. A health advisory has been sent to FCA’s national dealer network instructing them on steps that need to be taken at showrooms for their own hygiene and also while dealing with customer walk-ins and sales events.
International and domestic travel – All FCA employees have been advised to cancel or postpone their domestic or international travel until further notice. For any emergency international travel, a governance process for business-essential travel has been established with concurrence from the MD and FCA Top Management.
Social distancing – Employees have been requested to postpone meeting visitors in person, in the office premises with an intent to enable ‘social distancing’; critical / unavoidable meetings can be held only with prior permission from FCA India’s senior management. Meetings among office staff have been curtailed and, if at all, employees are advised to restrict meeting attendees to less than 10 individuals.
Office management – Most meetings are now conducted via available audio / video conferencing technology in office or remote locations. A mandatory temperature-check of all employees and visitors, during entry, is conducted through state of the art apparatus. Cleaning regime of the entire office has been stepped up and the staff is encouraged to use freely available hand sanitizers and other hygiene upkeep methods. Employees are advised to take staggered breaks with longer lunch breaks in the cafeteria to maintain distance between each other. Cafeteria and janitorial staff has been provided with masks and gloves as a precautionary safeguard to minimize their exposure to possible infection.
FCA in India has a total employee base of 1500 across its offices in Mumbai, Chennai and Pune. Daily health advisories are being emailed to the FCA India employee base so that they take precautionary steps to remain safe along with their families.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.








