MAM
Likee collaborates with T-Series to promote series of songs
MUMBAI: Short video platform Likee has collaborated with film and music production giant T-Series to promote an upcoming series of 12 songs by some of the most popular singers in the country. The collaboration also comes as an opportunity for some of Likee influencers to feature in the music videos and films produced by T-Series.
The songs, to be promoted as part of the collaboration, will be sung by popular vocalists, including Tulsi Kumar, Guru Randhawa, Dhvani Bhanushali, among others. The songs will be filmed on acclaimed actors/performers such as Divya Khosla Kumar, Khushali Kumar and Himansh Kohli.
Likee creators can also be a part of the grand gala by joining a hashtag challenge and posting their videos on the songs. Top Likee influencers are also slated to be a part of the same. They might be featured in the official music videos alongside the singers and the actors who are part of the collaboration.
Abhishek Dutta, Head of Likee India, said, “This collaboration with T-Series is one of the biggest for Likee in terms of magnitude and star power. A pool of popular singers and actors are coming together for the project and Likee is excited to help them promote their content, taking it to millions of our users. This is also a unique opportunity for our influencers, as T-Series will feature them.”
Talking about the collaboration, T-Series president Neeraj Kalyan said, “Being one of the biggest production houses in the country, this project is in sync with the stature of T-Series. A key player here is Likee as it will take the songs/content to millions of users across the country.”
Popular Bollywood singer Tulsi Kumar, said, “A good platform for promotion is as vital as a renowned production brand for the success of a song. Hence, I am elated that Likee will promote the songs for us and take it across to millions of music lovers.
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
