Brands
YesMadam cuts down its commission rates to eight per cent
Mumbai: YesMadam has announced the reduction in commission for its frontliners, i.e., service partners. A promise that they made on national TV that the goal is to charge zero commission – saw the progress with commission down to eight per cent from 15 per cent within just four months of featuring on Shark Tank.
YesMadam currently offers different partnership programs to its partners, such as standard (20 per cent), gold (15 per cent) & diamond (12 per cent) with lower commissions, and extra benefits. However, their new flagship program, Platinum Partners, is all ready to revolutionize the industry with lowest commission ever witnessed at 8 per cent (by far the industry lowest) as compared to other large to small-sized home salons. Going an extra mile for their service partners, this program will bring all the advances of financial stability, increasing customer satisfaction, and improving the service quality.
YesMadam co-founder Mayank Arya said, “This is a big moment for us and our partners. This fast-moving economy comes with inflation, and the frontliners are amongst the first set of people to take the heat of it. By setting a standard in the industry, we want to encourage other aggregators to come out and support the initiative for the people who are out in rain, cold & heat, and still boast a broad smile on their face. We are moving towards commission free model soon, while we keep the profitability status intact for all our stakeholders.”
Adding to this initiative, YesMadam co-founder Akanksha Vishnoi said, “It is always a pleasure to see today’s women paving their own path and to be able to empower so many happy faces while adding to their success is a bliss in its own. The way we look at it is not just the joy of growing and excelling but appreciating the contributions and intent by giving back to the ever-evolving trusted community that is a constant part, above and beyond.”
Founded in 2016 by Aditya & Mayank Arya, YesMadam has seen exceptional growth with a 250 per cent increase in revenue, while serving 50 plus cities in India. With workforce of 250 employees in Delhi-NCR, Mumbai, Pune, Hyderabad, and Bengaluru, the home salon startup got a four shark deal amounting to 1.5 crore and praises from the future headed industry leaders aka Shark Tank judges.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR: Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
