News Broadcasting
CNBC-AWAAZ unveils Sapne Hoge Sach programming for Union Budget 2024
Mumbai: CNBC-AWAAZ has launched an extensive programming lineup for the ‘Union Budget 2024’. Under the overarching theme ‘Budget 2024: Sapne Hoge Sach,’ the channel will offer live and in-depth analysis – a month-long pre-budget analysis, Budget Day and post-budget analysis, focusing on its impact on markets, economic sectors, and individual finances.
CNBC-AWAAZ will cover every aspect of the budget announcement, its impact on the market, different sectors, and on Aam Janta of India. Viewers can look forward to insights from BUDGET EDITORS, market veterans, economists and technical analysts, who will break down the nuances of the finance minister’s speech and its implications for the Indian economy.
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The channel has curated an impressive line-up of experts to provide their insights and expertise. The ‘Budget Editors’ segment will feature Rahul Arora (CEO, Nirmal Bang Institutional Equities), Gurmeet Chadha (managing partner & CIO, Complete Circle) and Prakash Diwan (Investment Evangelist, prakashdiwan.in).
The ‘Budget Guru’ segment will include Nilesh Shah (MD & CEO, Kotak AMC), Nilesh Shah (MD & CEO, Envision Capital), Sunil Singhania (founder, Abakkus asset manager LLP) and Sharad Kohli (founder, KCC Group & Tax Expert).
Throughout the Budget Programming, renowned guests like Madhu Kela (founder, MK Ventures), Prashant Khemka (founder, White Oak Group), Vijay Kedia (Managing Director, Kedia Securities), Navneet Munot (MD & CEO, HDFC AMC) and Raamdeo Agrawal (chairman, MOFSL) will also share their insights.
Pre-budget shows on CNBC-AWAAZ will explore key themes and expectations, setting the stage for the Union Budget 2024. On Budget Day, the channel will feature live coverage of the finance minister’s speech, followed by expert analysis and commentary. Other special segments will include ‘Tech Panchayat’, ‘Grand Jury’, ‘Top Calls’, ‘Bazaar ke Diggaj’, and ‘Aapko Kya Mila’. These segments will provide in-depth analysis, simplify complex topics, and decode the budget’s implications for various sectors and individual finances.
Speaking on the special programming lineup, CNBC-Awaaz managing editor Anuj Singhal said, “The general expectation from this year’s budget is that it should help transform the common man’s dreams into reality with impactful economic policies. Our programming will analyse the Union Budget and its effects on the economy, businesses, markets, and the public. Through our exhaustive analysis and finance experts, we aim to help decode the Budget with the most reputable voices breaking it down for our viewers.”
Network18 CEO English & business news Smriti Mehra said, “The Union Budget presents a significant opportunity for CNBC-AWAAZ to reinforce its role as the audience’s trusted guide. Our relentless pursuit of editorial excellence has solidified our leadership in the market, resonating deeply with our extensive viewer base. This strong viewership is attractive to advertisers seeking to engage with our audience. We are eager to forge deeper partnerships with our clients through our innovative brand and advertising solutions.”
Apart from the special programming line-up, the channel has also launched an extensive campaign highlighting its strength, credibility, and expertise across on-air, social media, and trade platforms. The innovative campaign, ‘Fit Hoga Kya?’, taps into the colloquial manner of saying ‘Mere Budget Mein Fit Hoga Kya?’ and explores the impact of the Budget on individuals. CNBC-AWAAZ has strategically partnered with Delhi Metro, Mumbai Local trains, and Mumbai Dabbawalas, reaching over 6000+ office goers in key corporate hubs like NSE, BSE, and BKC. The innovative AR filter-based campaign illustrates how CNBC-AWAAZ simplifies the Budget’s implications for consumers and their finances.
Tune in to CNBC-AWAAZ on 23 July, Tuesday, from 7 AM onwards to catch the live coverage of the Union Budget 2024, followed by expert analysis and special segments throughout the day.
News Broadcasting
GenNext takes charge as Network18 reshuffles leadership
With Avinash Kaul bowing out, Network18 hands reins to younger leaders, streamlines operations, and pushes data-driven growth across TV, digital and regional markets
MUMBAI: Network18 is redrawing its leadership map just as a long-time lieutenant bows out. Avinash Kaul, a central figure in the broadcaster’s rise since 2014, is leaving after 12 years to pursue “professional and personal goals”, triggering a broad-based reshuffle that puts a younger cohort directly under the top brass.
Kaul joined at a pivotal moment during the company’s transition and went on to scale the television business, combining strategic nous with data-led decision-making and a sharp read of the news landscape. “Avinash has been an integral part of the Network18 story,” the company said, thanking him for his leadership of the broadcast business and wishing him the best for the future.
In his wake, Network18 is betting on what it calls a “young and restless” leadership bench. “The team has taken charge and proved its mettle in quite adverse circumstances,” the note said, adding that “GenNext has seamlessly stepped in as we continue to outperform our peers.”
Operationally, the structure is being flattened. Smriti Mehra, S Shivakumar and Mitul Sangani will work directly with the top leadership, as they did in the fourth quarter. Ganesh Iyer and Abhinay Chauhan continue in their existing roles, while younger executives are being handed wider mandates across social, digital, connected TV and linear.
The reporting lines are being tightened to drive revenue and product momentum. Prabhat Chatterjee, business head–Forbes, and Arun Thapar, president–content and communication for AETN-18, will report to Smriti Mehra, alongside Mallika Nath Handa, who will lead special projects spanning new shows and non-linear properties. Jayesh Gokalgandhi, CFO for AETN-18, will report to Ramesh Damani.
Mitul Sangani will oversee expansion in Hindi and regional markets, with Sidharth Newatia, CRO–ILC, focusing on reach and revenue growth, particularly in tier-II and III markets. Pankaj Soni, head of marketing–ILC, will also report to Sangani while working functionally with Ganesh Iyer.
The group is also consolidating its branded content play. Moneycontrol’s branded content business will be folded into News18 Studio, with Don Zarrar moving to work with Shivakumar while continuing to lead existing studio and Focus teams.
International and platform growth are being bundled together. Pranav Bakshi takes on additional charge of the international business alongside connected TV and social platforms, with Naveen Mathur, who leads revenue management for the international unit, reporting to him. Bakshi continues to report to Puneet Singhvi.
On the technology and operations side, Rajesh Sharma, head of broadcast technology and IT; Rahul Singh, head of events and technical operations; and Bhupender Bhardwaj, head of IT security, will now report to Singhvi. Darshil Parekh, head of sales strategy, planning and operations, will work directly with Ramesh Damani and the top leadership, with Stanley Cyril, who manages digital sales operations, reporting to him.
Data is being pushed to the centre of decision-making. Jitamitra Mohanty, who leads research and analytics, will now work with Santosh Menon to turn audience data into “actionable insights that drive content strategy, product innovation and sustainable viewership growth”.
The message is clear: fewer layers, faster calls, sharper bets. With Kaul’s exit closing one chapter, Network18 is handing the wheel to a younger crew and doubling down on scale across screens. The race, it signals, will be run at full tilt.
