MAM
VMate Among the Top 10 Most Downloaded Social Media Apps Worldwide
MUMBAI: VMate, a trending short video the platform, is the 9th most downloaded social media app across the world in February 2020, as per a report by Sensor Tower. It ranks 7th in the world with regard to Google Play downloads. With millions of active users, VMate has been strengthening its position with innovative video stickers and engaging campaigns, registering a remarkable presence In India. Recently, VMate entered into the top 5 breakout social media apps as published by App Annie report for “State of Mobile 2020.”
Link – https://sensortower.com/blog/top-social-media-apps-worldwide-february-2020
VMate’s engaging campaigns have contributed to its ascent to the top. For instance, one of the latest campaigns by VMate, which won the heart of people in India, is #VMateAsliHolibaaz. The platform roped in famous YouTubers Bhuvan Bam and Ashish Chanchlani and dancing sensation Sapna Chaudhary for the campaign. People from across the country participated in the campaign and made it a huge success. The platform banks on the concept of community building and providing an opportunity to make an earning using their talent. Previously, VMate has launched exciting campaigns such as Filmistaan and New Year with actress Sunny Leone. In most of the campaigns, everyone wins assured prizes while some of the lucky ones win cars, scooters, etc.
Ms. Nisha Pokhriyal, Associate Director, VMate, said, “We are thrilled to be one of the top social media apps that people across the world love to embrace. India adds a unique flavor to our platform, and we receive an overwhelming response for all our campaigns. We aim to continue being their top choice to express themselves, celebrate themselves and bring their hidden talent out.”
As a platform, VMate has always stood out in the market for taking care of its users and their desires to become famous. It allows the users to not only follow their passion, get famous but also earn livelihood via VMate videos. Some of the well-known VMate influencers earn close to INR 1-2 lakh a month. Many VMate creators have also made their dreams come true via VMate. Abdullah, popularly known as Muradabadi Hulk, won a date with Bollywood diva Sunny Leone and impressed her with his strength and chivalry. Similarly, various other VMate creators are living the life of their choice.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
