iWorld
VidMate Appoints Ventes Avenues as its Exclusive Sales Partner for India
MUMBAI: VidMate, a free video downloader app has appointed Ventes Avenues as its exclusive sales partner for India to look after VidMate in-app advertising inventory in India. VidMate currently has 180 Million MAU and 40 Million DAU in India.
VidMate’s USP lies in the fact that it seamlessly steps in to fill in the void by capturing video streaming from popular websites and saving it as a file on your device. Its strength lies evenly across 1500+ cities/towns/ with special mention of 67% audience from Tier 2, 3, 4 markets.
Key points to be noted on VidMate are that 82% of the audience is between 18-34 age group. Daily average time spent is 26 minutes (beating the industry estimate of 25 minutes). Google searchfor VidMate is 4x more than that of other similar OTT apps. Devise break up of VidMate users is: Xiaomi 26%, Samsung 23%, Vivo 14%, Oppo 13%, Realme 5%. Furthermore, it supports sharp interest & language targeting and third party click & impressions trackers.
Harry Yang, Sales Director of Flat Ad, which is global exclusive agent of VidMate, says “VidMate was incubated in UC Web back in 2013, it has witnessed 500 million downloads till now from over 180 countries who like to get free HD videos and music along with MP3 files from multiple platforms. VidMate is a free and safe application which provides reliable downloads all over the world. This has helped us recognise the opportunity of mobile advertising and hence we have decided to partner with Ventes Avenues in India. Their experience clubbed with their network will help us make good inroads in a short amount of time by offering innovative advertising solutions and services in the mobile branding space in India. ”
Fauzan A Rahim, Co-Founder Ventes Avenues, commented “We at Ventes Avenues are delighted to represent VidMate in India. Ventes believes in pushing the envelope by continuing to partner with new publishers who have captured the Indian audiences with their ground-breaking numbers.
Recently, since we are all under lockdown; we have seen a huge surge in OTT consumption in India(83% of VidMate users are using 4G/WIFI), & consequently VidMate numbers have also grown. We are offering high impact, brand safe ad units on VidMate. We have immense trust in this partnership and strongly believe that we can touch new heights together.”
iWorld
Amazon MX Player launches free micro-drama destination Fatafat
New platform offers serialized short-form stories with Munawar Faruqui campaign.
MUMBAI: Amazon MX Player just made micro-dramas free because the only thing shorter than the episodes is now the price tag (zero). Amazon MX Player has launched Fatafat, India’s first completely free premium micro-drama destination, giving mobile-first audiences access to fast-paced, serialized short-form stories without any paywall. Designed for quick viewing bursts, Fatafat features a growing catalogue of romance, drama, thriller and youth-led narratives in bite-sized episodes that are instantly bingeable. Unlike most micro-drama platforms that charge for access, Fatafat removes the barrier entirely, expanding the format’s reach across India.
The launch is supported by a humorous digital campaign fronted by comedian-actor Munawar Faruqui. The spots playfully highlight how small spends on paid micro-drama apps could be better used elsewhere, positioning Fatafat as the smarter, no-cost choice for engaging entertainment.
Amazon MX Player head Karan Bedi said, “Our vision has always been to make premium entertainment accessible to everyone, free of cost. With Fatafat, we are extending that promise to the rapidly growing micro-drama category quick, engaging and mobile-first while remaining completely free for viewers across India.”
Amazon MX Player head of content Amogh Dusad added, “Micro-dramas open up exciting creative possibilities for storytelling. With Fatafat, we are building a diverse slate of serialized stories across genres while keeping the experience fast, engaging and accessible to viewers everywhere.”
Munawar Faruqui said, “Today’s entertainment landscape is defined by content that is fast, engaging, and instantly accessible. Shooting for the campaign was a thoroughly enjoyable experience, especially as the scenarios felt incredibly authentic and relatable.”
Fatafat will continue to expand its library with several new titles in the coming months. The destination is available to stream for free on the Amazon MX Player mobile app.
In a country where attention spans are shrinking faster than episode lengths, Amazon MX Player isn’t just joining the micro-drama party,it’s throwing the doors wide open and telling everyone the snacks (and stories) are on the house.
